The Power of a Positive No Quotes

“The other often much prefers a clear answer, even if it is No, than continued indecision and waffling.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“As Martin Luther King Jr. once said, “Our lives begin to end the day we become silent about things that matter.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“The assistant stayed away from the job—withdrew her cooperation—until the boss came to his senses and accepted her No to bullying (which was actually a Yes to respect).”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Your Plan B may seem like an imposed consequence since it is you who are the key actor. But remember what your Plan B is—your best alternative should the other refuse to respect your interests. It is not a punishment for the other, but simply the logical path for you to follow in pursuit of your legitimate needs. It is an alternative path to success. Let your Plan B speak for itself. Through your quiet tone and confidence, let the other know you are serious about carrying out your Plan B with its attendant logical consequences.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Most attackers are looking for easy victims. They’re not looking for a fight, not even a verbal one. Saying No makes you a less attractive target. Submitting and being nice to attackers in the hope that they will be nice to you in return is not the safest strategy.” Saying “No!” helps you gather your energy, reminds you of your right to say No, draws attention, and expresses your power.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Take Away Their Stick If the other’s reaction to our No is to hurt or threaten us, our first instinct may be to hurt them back. A more effective strategy, however, is to neutralize the impact of their behavior. If, as in the story of the Zen master, they are threatening to hit you with a stick, don’t hit them back; just take away the stick. In other words, don’t attack the other, but simply remove their ability to attack you.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Speak when you are angry, and you will make the best speech you will ever regret.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Yes’ is the key word of community, ‘No’ the key word of individuality.

‘Yes’ is the key word of connection, ‘No’ the key word of protection.

‘Yes’ is the key word of peace, ‘No’ the key word of justice.

The great art is to learn to integrate the two, to marry yes and no. That is the secret to standing up for yourself and what you need, without destroying valuable agreements and precious relationships. That is what a ‘Positive No’ seeks to achieve.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Yes’ is the key word of community, ‘No’ the key word of individuality.



‘Yes’ is the key word of connection, ‘No’ the key word of protection.



‘Yes’ is the key word of peace, ‘No’ the key word of justice.



The great art is to learn to integrate the two, to marry yes and no. That is the secret to standing up for yourself and what you need, without destroying valuable agreements and precious relationships. That is what a ‘Positive No’ seeks to achieve.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“No matter how skillful you are, there is no substitute for effective preparation and practice beforehand. Take it from the boxing champ Muhammad Ali, who liked to point out, “I run on the road long before I dance under the lights.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Saying No is a way for you to communicate with yourself. It forces you to breathe, which breaks the freeze response. It gathers your energy. It gets your adrenaline going. It reminds you of the [self-defense] class, your muscle memory, the support of the line [your peers], and the fact that you have the right to fight for your own safety.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“In the workplace, managers and leaders who knew how to say No would do a much better job of keeping their organizations strategically focused. People in departments such as finance and human resources who regularly have to say No to internal clients would be able to contribute more effectively to the organization’s success. People in sales would know when and how to say No to customers—and would feel supported in doing so. And everyone would be more empowered to create a healthier balance between work and personal life.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Acknowledge the truth of the difficulties, thank the person, and focus on a positive future.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Effective negotiation requires a persistent focus on what is most important.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Your repetition can be intentional. You can use the same anchor phrase freshly each time, renewed by focusing on your underlying intention— the deeper Yes that lies within you. You can also humanize the repetition with a smile or acknowledgment.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“By pausing, if only for a few seconds and taking a few slow, deep breaths, we can begin to slow down our heart rate and relax our tensed muscles. We can then focus more effectively on what response will best advance our interests.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Whether you attack or yield, you are reacting. You are off track, no longer focused on the prize—the protection of your core interests and needs. Yielding rewards the other’s abusive behavior, and counterattacking reinforces it. In either case, you interrupt the other’s process of accepting our No. The choice is yours. The moment you react to the other’s reaction, you are initiating an action-reaction cycle that can go on forever. The alternative is not to react but rather to stay true to your underlying Yes. Keep your focus on what matters to you.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“The son changed the focus from the negative (“Sell the house”) to the positive (“Try this new arrangement for six weeks”). In other words, don’t just tell the other to stop doing something you don’t want; ask them to start doing something you do want.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Framing your solution negatively, such as “Don’t shout at me,” tends to focus the other’s attention even more on the unwanted behavior and may unconsciously reinforce it, particularly if you are shouting back at them. It is more effective to say, quietly, “Please talk to me in a quiet tone.” Focus the other’s mind clearly on the positive action you want them to take.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“A behavioral proposal focuses on what you’d like the other to do, not on who you’d like the other to be.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“If you open a door, however, as Diane Nash did with her persistent questions, you offer the other a way out and all your power can be deployed in persuading them to take it. In short, rather than working to frustrate the other, focus on redirecting their attention to a positive outcome.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Instead of telling your friend, “I’m not going with you to the game,” say, “I’ll catch you after the game.” In other words, put your focus on the positive while creating the boundary you need.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“If, however, you would like to see the behavior change, it is more effective not to attack the person outright but to focus hard on the problematic behavior.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“She began the conversation with Tom by acknowledging his work and then focused on the problem at hand, sticking strictly to the facts:”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Take a deep breath and focus on your purpose—your Yes—in this situation. Ask yourself what you really want and what is really important here. In other words, shift from being reactive and focused on No, to being proactive and focused on Yes.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Interestingly, No can attract more help if you are being attacked than even the word help. So say the trainers at Impact Bay Area, the organization that trains women in self-defense. Shouting “No!” attracts the attention of others naturally and recruits any help that may be available in earshot. Equally important, the trainers say, “saying No is a way for you to communicate with yourself. It forces you to breathe, which breaks the freeze response. It gathers your energy. It gets your adrenaline going. It reminds you of the [self-defense] class, your muscle memory, the support of the line [your peers], and the fact that you have the right to fight for your own safety. Most attackers are looking for easy victims. They’re not looking for a fight, not even a verbal one. Saying No makes you a less attractive target. Submitting and being nice to attackers in the hope that they will be nice to you in return is not the safest strategy.” Saying “No!” helps you gather your energy, reminds you of your right to say No, draws attention, and expresses your power.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“Instead of attacking, focused on taking away the stick.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“When you say that you have a policy, you are signaling that your No is not a one-time message but an ongoing practice to which you have given a lot of thought. It is a signal of resolve, a sign that you will not budge. Of course, this phrase is not to be used lightly or misleadingly as a rigid adversarial position; it works when it is indeed your policy, something you have thought through.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“As Gandhi recognized and demonstrated, perhaps the chief positive power we have in a world of relationships is the ability to withdraw our cooperation if the other refuses to respect our legitimate interests.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes

“By refusing to respect you and your needs, the other is bringing about a certain set of natural consequences, which themselves can become the other’s teacher. Your job is to simply facilitate the learning process, beginning by asking reality-testing questions, and proceeding to warnings.”
― William Ury, The Power of a Positive No: How to Say No and Still Get to Yes