Danielle

“A President J.G., F.C. who said he wasn’t going to stand here and ask us to make some tough choices because he was standing here promising he was going to make them for us. Who asked us simply to sit back and enjoy the show. Who handled wild applause from camouflage-fatigue- and sandal-and-poncho-clad C.U.S.P.s with the unabashed grace of a real pro. Who had black hair and silver sideburns, just like his big-headed puppet, and the dusty brick-colored tan seen only among those without homes and those whose homes had a Dermalatix Hypospectral personal sterilization booth. Who declared that neither Tax & Spend nor Cut & Borrow comprised the ticket into a whole new millennial era (here more puzzlement among the Inaugural audience, which Mario represents by having the tiny finger-puppets turn rigidly toward each other and then away and then toward). Who alluded to ripe and available Novel Sources of Revenue just waiting out there, unexploited, not seen by his predecessors because of the trees (?). Who foresaw budgetary adipose trimmed with a really big knife. The Johnny Gentle who stressed above all—simultaneously pleaded for and promised—an end to atomized Americans’ fractious blaming of one another for our terrible 151 internal troubles. Here bobs and smiles from both wealthily green-masked puppets and homeless puppets in rags and mismatched shoes and with used surgical masks, all made by E.T.A.’s fourth- and fifth-grade crafts class, under the supervision of Ms. Heath, of match-sticks and Popsicle-stick shards and pool-table felt with sequins for eyes and painted fingernail-parings for smiles/frowns, under their masks. The Johnny Gentle, Chief Executive who pounds a rubber-gloved fist on the podium so hard it knocks the Seal askew and declares that Dammit there just must be some people besides each other of us to blame. To unite in opposition to. And he promises to eat light and sleep very little until he finds them—in the Ukraine, or the Teutons, or the wacko Latins. Or—pausing with that one arm up and head down in the climactic Vegas way—closer to right below our nose. He swears he’ll find us some cohesion-renewing Other. And then make some tough choices. Alludes to a whole new North America for a crazy post-millennial world.”
― David Foster Wallace, Infinite Jest

“Whether it honors them well or not, an essay’s fundamental obligations are supposed to be to the reader. The reader, on however unconscious a level, understands this, and thus tends to approach an essay with a relatively high level of openness and credulity. But a commercial is a very different animal. Advertisements have certain formal, legal obligations to truthfulness, but these are broad enough to allow for a great deal of rhetorical maneuvering in the fulfillment of an advertisement’s primary obligation, which is to serve the financial interests of its sponsor. Whatever attempts an advertisement makes to interest and appeal to its readers are not, finally, for the reader’s benefit. And the reader of an ad knows all this, too—that an ad’s appeal is by its very nature calculated—and this is part of why our state of receptivity is different, more guarded, when we get ready to read an ad. 38 In the case of Frank Conroy’s “essay,” Celebrity Cruises 39 is trying to position an ad in such a way that we come to it with the lowered guard and leading chin we properly reserve for coming to an essay, for something that is art (or that is at least trying to be art). An ad that pretends to be art is—at absolute best—like somebody who smiles warmly at you only because he wants something from you. This is dishonest, but what’s sinister is the cumulative effect that such dishonesty has on us: since it offers a perfect facsimile or simulacrum of goodwill without goodwill’s real spirit, it messes with our heads and eventually starts upping our defenses even in cases of genuine smiles and real art and true goodwill. It makes us feel confused and lonely and impotent and angry and scared. It causes despair.”
― David Foster Wallace, A Supposedly Fun Thing I'll Never Do Again: Essays and Arguments

“It was a journalist (it was always journalists these days), and she had something to read to him. She’d had a crash course in media relations since her exams, and dealing with them/it had taught her there was no point in trying to deal with each one separately. To give some unique point of view to the Financial Times and then to the Mirror and then to the Daily Mail was impossible. It was their job, not yours, to get the angle, to write their separate book of the huge media bible. Each to their own. Reporters were factional, fanatical, obsessively defending their own turf, propounding the same thing day after day. So it had always been. Who would have guessed that Luke and John would take such different angles on the scoop of the century, the death of the Lord? It just went to prove that you couldn’t trust these guys.”
― Zadie Smith, White Teeth

“I come from a boardwalk town where almost everything is tinged with a bit of fraud. So am I.”
― Bruce Springsteen, Born to Run