Product Launch Books

Showing 1-8 of 8
Positioning: The Battle for Your Mind Positioning: The Battle for Your Mind (Paperback)
by (shelved 1 time as product-launch)
avg rating 4.04 — 18,550 ratings — published 1980
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Kindle Edition)
by (shelved 1 time as product-launch)
avg rating 4.37 — 14,095 ratings — published 2013
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MAKE: Bootstrapper's Handbook MAKE: Bootstrapper's Handbook (ebook)
by (shelved 1 time as product-launch)
avg rating 4.07 — 903 ratings — published
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Platform: Get Noticed in a Noisy World Platform: Get Noticed in a Noisy World (Hardcover)
by (shelved 1 time as product-launch)
avg rating 4.17 — 13,294 ratings — published 2012
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Launch: How to Quickly Propel Your Business Beyond the Competition Launch: How to Quickly Propel Your Business Beyond the Competition (Hardcover)
by (shelved 1 time as product-launch)
avg rating 3.95 — 191 ratings — published 2011
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Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money (Paperback)
by (shelved 1 time as product-launch)
avg rating 3.91 — 2,610 ratings — published 2016
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Pooja Agnihotri
“Another important thing to remember here is that market research is an ongoing process. Don’t just do the research before the product launch but continue doing it even after that.”
Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

Hendrith Vanlon Smith Jr.
“Timing is critical to a successful product launch.”
Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth

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