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Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money

4.05  ·  Rating details ·  1,630 ratings  ·  171 reviews
Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like:

- Does your busi
Paperback, 336 pages
Published February 1st 2016 by Flynndustries, LLC (first published January 31st 2016)
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Average rating 4.05  · 
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 ·  1,630 ratings  ·  171 reviews

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Jason Pettus
Nov 05, 2016 rated it it was amazing
Back a couple of years ago, when I was first learning about the subject of "passive income" (that is, products you set up only once and then keep making money on into the future without further effort, like ebooks or apps), one of the first things I learned about the subject is that there are a whole lot of scam artists involved in the passive-income racket, running essentially pyramid schemes that sell you books about how to get rich doing passive income, that essentially say, "Write a book abo ...more
May 10, 2016 rated it really liked it  ·  review of another edition
Shelves: read-in-2016
While the content in this book was not all together new for myself specifically, there is a decent framework for working through a new product idea. The author starts from a product first point of view, which he explains is reasonable given that he is trying to help an entrepreneur determine whether the product that they have inside of them which is bursting to get out is something (or some variant thereof) is worthwhile to take to the market. This stands in contrast to the model of starting wit ...more
Julia Doherty
Apr 14, 2016 rated it really liked it
Brilliant book!

If you have a business idea and you are wondering if it will work or not then this is the book for you. I have been a listener of Pat's podcast (Smart Passive Income) for many years now and I felt compelled to read this book, even though I have no new business launches coming up in the near future.

He is very clever in the way he presents. There is a real mix of stories, acronyms, other book references, homework to do and lots of actionable steps that all make complete sense. It
Peter Backx
May 15, 2016 rated it liked it
In "Will it fly?" Pat Flynn goes over what it takes to figure out whether a business idea has a chance to "fly" or not.

It's a mix of ideas taken from The 4-Hour Workweek, The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company and other recent business books that are popular with lifestyle business owners. In this regard, the book does not bring much new to the table.

What it does have going for it is:
* great stories to illustrate points, especially in the first half of th
Dima Yousef Jadaan
Dec 28, 2020 rated it really liked it
This is a practical book that offers a step-by-step approach to assessing and validating a business idea through a series of "pre-flight" tests. If you have a business idea, the book aims to help you shape this idea to improve its chances of success.⁣

The book is divided into 5 parts. In part 1, you test whether your idea fits with your goals and aligns with what you want for your future. You will build a chronological roadmap of your past work experience to learn about your strengths and weakne
Adam Wallschlaeger
Feb 06, 2016 rated it it was amazing
I'm a big fan of Pat Flynn. He's one of the few internet studs that actually seems to care about his followers and fans.

This book isn't at all what I expected. I was actually expecting very high level general ideas. I figured at least getting Pat's opinion would add to my arsenal of business start up ideas, tips and tricks.

Unfortunately, if you want to really get value from this book, you have to put effort in. You actually have to do work. That being said, this is one of the few books that will
Goktug Oguz
Dec 12, 2017 rated it it was amazing
It's a book with a lot of todos. If you 're starting something or you want to start this is a book before doing it to learn how to validate. It's a book to explore for your life even. Isn't your life a journey where starts new everyday? Read it. It's worth it. Ps: the tempo goes down a little bit at the end but still read it ...more
Claudio de Giovanni
Provides a simple and actionable framework on how to validate an existing idea and most importantly make sure it fits with who you are as a person, as an entrepreneur and what your life's vision is. I'd reccommend to entrepreneurs approaching the launch of a new company. There are quite a few useful insights and some practical hints. ...more
May 24, 2020 rated it it was amazing
Pat is one of my fav authors, podcaster, and virtual mentor.
Thanks. Pat.
Jeremy Hung
"Great entrepreneurs test and validate one solution for one problem at a time." ...more
Andy De Lima
Feb 23, 2019 rated it it was amazing
I would avoid the audiobook as this is a highly hands on book, you should aim to follow as a course instead of just listening. However if you are familiar with business creating and want to update Yousef or get some new digital tips and hints go for it. Fantastic book, highly precise and topics extremely well organised o a coherent sequence of events with tons of practical applications
Jan 15, 2016 rated it it was amazing
Recommends it for: entrepreneurs
I've known Pat Flynn for over 5 years and I expect that anything he publishes will have excellent, quality content. After reading Will It Fly, my expectation was not only met but exceeded. It's excellent, filled with quality content. Not only does Pat break down each step of planning your next business idea, but he forces you to think whether the business fits your lifestyle. He walks you through with actionable steps to help you analyze your idea and ultimately to put it through a litmus test t ...more
Adrian S
Dec 29, 2017 rated it it was ok
This book claims to teach its readers the power of discrimination between good and bad business ideas.

Ironically, however, 50% of it just advances the contemporary bullshit myth that wealth and success can be achieved without actually producing anything, but merely by moving, re-branding, re-wrapping, and re-selling cheaply-produced items taken from someone else.

Obviously, this is a terrible economic philosophy. No amount of hustling and marketing is going to make buildings, food, clothes, smart
Jan 16, 2016 rated it it was amazing
This book was fantastic! I read this book in just a few sittings (I have newborn twins so it's not as easy to sit and read for long stretches of time like I used to). Pat uses simple exercises, that he does with you, to really help you determine if your idea will "Fly" in the marketplace. These exercises have really given me a lot of clarity on what I plan to do this year. Thanks Pat for the great resource. If you are a person that already has a business or thinking about starting a business, I ...more
Aubree Deimler
Jan 11, 2017 rated it it was amazing
I found this book to be super helpful. I love Pat's down to earth style and use of stories throughout the book. The exercises and free course that goes along with the book helped me to take action.

I appreciated how that started with defining a bigger picture vision of how I want my life to be in five years and how to develop a business around that.

I'm feeling inspired to let my new idea fly!
Stephen Smotherman
Jan 22, 2016 rated it it was amazing
Great book for any entrepreneur to read to make sure their good ideas can actually be profitable and worth the time and money needed to "make it fly." ...more
Nov 22, 2016 rated it liked it  ·  review of another edition
Good and inspiring

I learned quite a bit from this book. Personal experience always inspire. But I couldn't completely relate to author's experience.
Jan 18, 2017 rated it liked it
Shelves: read-twice
Requires active reading to get the full benefit. Will probably be better as a MOOC.
Logan Streondj
Jul 22, 2018 rated it really liked it
I think it was a fairly decent book with lots of fun activities. I made a paper airplane with my son. wrote down about where i would like to be in five years. made a mind map to help clarify my vision and what i wanted to accomplish. and did market research about my intended project niche learning relevant things along the way.

while i don't have a product ready to offer now, i learned about various ways of getting money before having a product ready with pre orders, either through crowd funding
Ivaylo Durmonski
Jul 05, 2019 rated it really liked it
If you have a business idea and you are wondering if it will work or not then this is the book is definitely for you. Pat Flynn gives us a decent framework for establishing a new product idea. He starts with the planning stage and takes us all the way to the launch of our product.

However, the book is highly repetitive and it contains a little more than the necessary personal stories – childhood stories that are not so relevant and etc. Besides that, the book is full of (affiliate) links that are
Héctor Iván Patricio Moreno
This book is a great way to learn how to validate an idea independently of your status as an entrepreneur. The actionable steps and exercises Pat describes and ask you to do (and also show himself how to do them) make a lot of sense and I bet applying them could help you validate and test several things:

1) If you and your idea are compatible: if the idea you have will support the lifestyle you want.
2) If your idea is of any value for someone: there is no use in wasting time, effort and money d
Jul 06, 2017 rated it really liked it
When I picked up this book from the library, I didn't realise that the author was someone whose podcasts I have been following for quite some time. Like the episodes from his "Smart Passive Income" podcast, this book is filled with chapters of useful advice for entrepreneurs. There were also a number of tests and exercises designed to help would-be entrepreneurs discover and evaluate the viability of their ideas before they plunge headlong into their (mis)adventure.

The author probably also doesn
Chris Garin
Apr 06, 2018 rated it it was amazing
I purchased this book because I wanted to learn about Validation before launching a new business, and this book certainly lays out actionable steps that I can actually apply. Steps I wish I knew before starting other ventures launched in the past. I like it because the strategies stated are those that well-known entrepreneurs continue to use; strategies that are actually easy to implement yet have profound impact. Kinda makes me think "wtf didn't I do these before??". Bookmarked a couple of sect ...more
Szymon Kulec
May 24, 2018 rated it did not like it
The author, Path Flynn, is a mentor of Michał Szafrański. I bought this book in a pack with the recent book of Michał, expecting that it will deliver at the same level. It does not.

This is book is highly repetitive. It contains intros and outros (what will it be about and what it was about) and it rephrases same sentences again and again. Even, when quoting an interview, which contains no complex words, what you get underneath is a summary of the excerpt which is just a bit shorter than the inte
Kim Rudschinat
Mar 03, 2020 rated it it was amazing
I just This book before I made my own course but I listened to everything that pay Flynn have on YouTube and podcasts

that follow this is me to the validation of Lydia validation.
great And away but That is because of Pat Flynn fantastic great help for for everyone in the world to wants to start making passiv income online

This book is a great resource for everyone or everybody want to try to validate a idea before they produce the product itself.
Pat Flynn is great.

Elias I got the hook up I have
Maciek Wilczyński
Oct 06, 2020 rated it really liked it
There are three reasons why I have reached out for this book: 1) It was recommended by Michal Szafranski; 2) I need to know what to recommend to my students or early entrepreneurs; 3) I always wanted to know who exactly is Pat Flynn, as I haven't had the opportunity to check his podcasts or content.
If I didn't know this stuff from all the other books/resources, that would be a game-changing piece for me. Nevertheless, loved the research part and how to do it "for free". I also liked the methodi
Nov 21, 2016 rated it it was amazing  ·  review of another edition
All you need to take flight!

Definitely the best book of 2016! This book is exactly what I needed in my early stages of launching my side business. It engaged me to dig deeper into the nuances of my idea and challenged me like no other book has. It's a perfect blend of practicality and real case study stories that will inspire you with the "I can rock this too" attitude. The online guide/course that comes along with this book is fantastic as well. If you have a business idea and need a blueprint
Sep 03, 2019 rated it it was amazing
I love how much Pat goed into detail on how to evaluate whether the business idea is worth pursuing or not.

Sure, it does seem a lot work. But if you want to avoid the frustration on working hard on your business only to find out later that the business isn't viable to begin with, then get this book and do the exercise outlined in this book.

While the book is focusing more on evaluating new business idea, you can aldo use the same framework to evaluate your current business. From there, it will be
Mar 03, 2020 rated it it was ok
Mostly I thought this book didn’t quite live up to its title: I was expecting theoretical and practical methods for validating a business initiative. There were in fact some tips on how to use the internet to do customer research and gain early feedback on ideas. But I felt the big chunk of the book was about designing one’s life and searching for business ideas.

For me, the key takeaway of the book was ”the basic basic formula of validation”:
Step 1: Get in front of an audience
Step 2: Hypertarget
May 05, 2020 rated it it was amazing  ·  review of another edition
Practical,tested,easy to read and implement

I enjoyed reading this, as its easy conversation also style is quick to digest. But that doesn't mean it's lightweight. It contains solid, practical steps, taken in order, with no interpretation needed. If you follow the steps and commit to doing them, you can test your idea before committing hundred of hours of labour to something which won't work, when some tweaking earlier on could make all the difference. It's a very practical, understanding, suppor
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I’m Pat Flynn, a regular thirty-three-year-old guy from San Diego, California who makes a living on the Internet. I haven’t won the lottery, and I don’t drive a fancy car. What I do have is a beautiful wife, two amazing children, a loving family, awesome friends, and a line of work that allows me to spend most of my time with them. I consider myself the luckiest person on earth. Here’s why.

I lost

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