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Launch: How to Quickly Propel Your Business Beyond the Competition
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Launch: How to Quickly Propel Your Business Beyond the Competition

really liked it 4.0  ·  Rating details ·  166 Ratings  ·  20 Reviews
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If y ...more
Hardcover, 255 pages
Published June 21st 2011 by Wiley (first published May 23rd 2011)
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Donovan Richards
Apr 02, 2012 rated it it was amazing
The Emerging Might of Social Media

Not yet a decade old, social media has transformed the way we live our lives. From the way we interact with our friends and family to the way information disseminates, social media now operates integrally in our lives.

For businesses, social media creates both unique problems and unique opportunities. Where a business could previously rely on dissatisfied customers sharing their vitriol to a handful of people, social media expands the platform for customers to p
K.M. Weiland
Aug 17, 2011 rated it really liked it
This book offers sound marketing advice, almost all of which is applicable to writers. I put it on my wishlist several years ago and was worried when I finally began it that it might be outdated. But it’s held up remarkably well in our fast-changing digital business place. For the most part, I think authors who have been marketing for any length of time will be familiar with most of the ideas presented here, but I still came away with a few valuable tips.
Jul 11, 2017 rated it it was amazing
Одна из лучших книг по продвижению бизнеса через контент.
Sep 10, 2011 rated it really liked it
This book outlines a practical marketing methodology with realistic examples to show how these guidelines can be applied.

I've never felt comfortable with the idea of clobbering potential customers with marketing messages, which seems to be a standard operating procedure among many businesses today. Does anyone really like being the target of an aggressive marketing campaign? I know I don't. So Stelzner's philosophy of marketing by building strong connections and developing good content, rather t
Julia Doherty
Jul 10, 2014 rated it really liked it
I'm a big fan of Michael Stelzner, and this book has been on my "to read" list for sometime. Because I have been listening to Michael's podcast and reading his blog for the last few years I was not really expecting to learn anything new, but I was pleasantly surprised.

My takeaways:

1. Record real life videos on the go when I get inspirational ideas.

2. Ideas for blogging content, ie: looking at latest releases on Amazon, guest blogging and lots mire.

3. Tips on getting experts to your blog. (I l
Jun 29, 2011 rated it really liked it
Launch offers a refreshing mix of big ideas, practical application and inspiration. Books in this genre often inspire you to "greatness" then leave you overwhelmed because you don't really know what that looks like for you, and you have no idea where to start. Stelzner shows where he started and how he got to where he is now and presents strategies from content development to under-the-radar marketing that can help you propel your business beyond the competition.
Roy Page
Dec 29, 2013 rated it really liked it
Solid no nonsense book on leveraging the power of social and digital media. Inspires many new ideas that you can apply to your business. Launch: How to Quickly Propel Your Business Beyond the Competition
Aug 19, 2011 rated it really liked it
This book had a lot of good information, but a lot of it is overview. Details are a little lacking and some of the info has been covered ad nauseum by other authors. But I did pick up a few new helpful ideas so it was worth it.
Ann Hudspeth
Jan 07, 2012 rated it liked it
This book was so meta: he wrote a book (which felt like a long white paper) about writing white papers about writing white papers. Fairly repetitive and I'm not sure how transferable many of these techniques are to other industries.
Jul 16, 2014 rated it liked it
Rather interesting view on 'soft' marketing strategy. Particularly perceptive observation on the trade between audience growth and sales dynamics. Otherwise nothing extremely new (full disclosure: I've read the book 3 years after it was first published).
Jan 09, 2012 rated it really liked it
Shelves: s
The way this book is written is great. It's vague enough to be used as a model for any business, but it's specific in describing exactly what you need to do. Stelzner uses the recurring metaphor of a spaceship to describe his business model and it makes the model very easy to understand.
Amber Nettles
Jul 29, 2012 rated it it was amazing
Shelves: biz
I LOVED this. I want to buy a dozen copies and give them to current and former coworkers - the methods and strategy employed by Stelzner can, I think, be applied not just to startups and new business, but also highlight the faults with current business strategy/marketing plans. A+ all around.
Apr 05, 2015 rated it it was ok
Shelves: нонфикшн
это совсем не книга про контент
опять сборник баек в стиле "посмотрите, как мы делали и примените это в своей работе, плевать, какая у вас сфера"
ну и устарела она немножко, да.
Yuriy Gerasimov
Jan 12, 2016 rated it really liked it
As it was my first book about content I found it very interesting. Nice structure and approaches to ways building content for website. Highly recommend it to marketing departments.
Jeremy Chandanais
Apr 06, 2016 rated it really liked it
A wonderful book that will make you do one of those V-8 commercial head slaps. Mr. Stelzner knows his stuff! Lots of great content inside check it out entrepreneurs!
Jean-Michel Ghoussoub
Jan 26, 2014 rated it it was amazing
This book as about how to effectively market your products and services in our chaotic modern business world. A must read for marketing people and social media practitioners.
Alan Martin
Aug 08, 2015 rated it it was amazing
Social Media Examiner are a shining example of how to win at social media through providing valuable content. This is a must read for anyone interested in improving their social media marketing.
Buzzlair Voufincci
Feb 25, 2012 rated it really liked it
Practical, tactical and ready for implementation. Not much bells and whistle and just right for those who wanna take action and needed and insider's view on how to run things. Just perfect.
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Jun 27, 2012
Katherine Wilson
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Stephen Smith
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