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Bezos kept pushing for more. He asked Blake to exact better terms from the smallest publishers, who would go out of business if it weren't for the steady sales of their back catalogs on Amazon. Within the books group, the resulting program was dubbed the Gazelle Project because Bezos suggested to Blake in a meeting that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle.
As part of the Gazelle Project, Blake's group categorized publishers in terms of t
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”
― The Everything Store: Jeff Bezos and the Age of Amazon
― The Everything Store: Jeff Bezos and the Age of Amazon
“
Cleverness is a gift. Kindness is a choice. Gifts are easy. They’re given, after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it will probably be to the detriment of your choices.
”
― Jeff Bezos: In His Own Words
― Jeff Bezos: In His Own Words
