Steven Lewis's Blog, page 8
July 11, 2021
13 reasons your landing page is too short (whatever your web designer thinks)
Your landing page copywriting has a job to do, and you need enough copy on the landing page to do that job. Landing page length is critical to conversion rate optimisation (CRO). The more you want that copywriting to do, the longer the copy on your landing page is going to need to be. If…
July 10, 2021
How to write a great contact us page for your website
Clients often ask us why the Contact Us page is in our standard website copywriting package. Surely, they say, it’s “just” a place for their phone number and email address. This is so wrong… Your Contact Us page is the point at which your prospect can take action or disappear at the last minute. That…
July 9, 2021
SEO Copywriting 101: What it is and why you need it
Do you feel like your site isn’t as popular with Google as it should be? You’re not alone. There are many factors that can affect a website’s ranking in search engines, and SEO copywriting is one of them. If you want to see an increase in traffic on your site, read on… Search engine optimisation…
SEO Copywriting 101: What is it and why you need it
Do you feel like your site isn’t as popular with Google as it should be? You’re not alone. There are many factors that can affect a website’s ranking in search engines, and SEO copywriting is one of them. If you want to see an increase in traffic on your site, read on… Search engine optimisation…
Why your website needs a lead magnet
The vast majority of first-time visitors to your website are on a research mission. They’re not ready to invest in your product or service. They won’t email, call or download. They’ll come and they’ll go without your knowing who they are. That’s why you need to give visitors a reason to tell you who they…
July 8, 2021
How to write a great LinkedIn profile
Wondering how to write a LinkedIn profile? You should know that what makes a great LinkedIn profile is different from what makes a great resume or CV. Recruiters use LinkedIn, but LinkedIn is more than a repository of resumes: LinkedIn is a powerful networking tool. A great LinkedIn profile can help you develop relationships with…
July 7, 2021
How to develop your unique selling proposition (quickly)
In layman’s terms, a unique selling proposition (USP) describes your business, product or service as the solution to a problem your ideal customers know they have. Ideally, your USP express that value in a way that is specific to your company, product or service. A good USP should boils down to one sentence that’s easy…
July 3, 2021
About Us page examples for financial planners
Financial planners don’t always have it easy in their marketing, but a good About Us page can help. As copywriters, we’ve written websites for many top-ranking financial planners. In this post, we break down good examples of financial planners’ About Us pages. These examples of About Us pages are a follow-up to our popular article…
About Us page examples for dentists’ websites
As copywriters, we have written websites for dozens of dentists. That made a blog post of good examples of dentists’ About Us pages a natural companion to our popular article on how to write an About Us page… Why About Us pages matter for dentists Choosing the right dentist can be tricky. Patients want a…
June 24, 2021
Writing a website? Research is key…
Writer’s block isn’t fun. Imagine being paralysed in front of the blank page for hours, not knowing what to write. And you don’t have to be a professional copywriter to experience it. We’ve all put off writing something until the last minute. (And sometimes even later.) That blank page can be intimidating, but there’s a…
