Steven Lewis's Blog, page 4

What makes a good website in 2022

In 2022, who decides what a good website is? The answer is the same as it was last year and a decade before that: the user does. The person who visits your site should: Feel welcome. Be able to navigate your content easily Understand what you are about within seconds But there’s more to it…

Website copywriting example for a property investment advisory firm

This website copywriting example for a property investment advisory firm offers a side-by-side comparison of a website before and after engaging with our Sydney copywriters. Property investment is serious business. With hundreds of thousands of dollars on the line, investors want to minimise the element of chance. They’re going to be attracted to a firm…

How to increase your website conversion rate in 2022 — even if you have no web or design skills

If you tweak your website or landing page to follow the seven tips in this guide, you’ll improve your conversion rate. More than simply increasing your conversion rate, you’ll likely be in the top 5% of sites in your industry. That means you’ll be doing a better job for customers than 95% of the competition…

Website copywriting example for a law firm determined to stand out

This website copywriting example for a law firm shows what a website can be when lawyers know who they are and whom they want to attract.  When Ben Twomey established Twomey Dispute Lawyers (TDL), he knew exactly where the law firm was going. He: Had a clear vision for what differentiated his business from other…

Website copywriting example for an online course creator

This website copywriting example for an online course provider demonstrates the importance of copywriting research. The right copywriting research identifies a target audience’s hidden desires. Then the copywriter can use those desires to create persuasive copywriting. [toc] Target audience for this website copywriting example Westbourne College is a (largely) online course provider with one of…

Three surefire ways to get more leads from your website

Your website is a critical part of your business. But you’re leaving money on the table if you don’t optimise your site for lead generation. In Taleist’s live Stand Out session, Sydney copywriter Steven Lewis reveals three foolproof ways you can use to generate more leads from your website. [toc] Transcript of Taleist’s copywriting FAQ…

Turning client insights into persuasive copy

In this week’s live Stand Out session, Sydney copywriter Steven Lewis breaks down the three things that clients desire but can’t tell you about. And using a Taleist case study as reference, he discusses how to turn those secret desires into copywriting that sells. [toc] Transcript of Taleist’s copywriting FAQ live Hello everybody and welcome…

Website copywriting example for a house builder

This website copywriting example for a home builder is about trust and educating clients so they can compare apples with apples. People don’t trust builders. And it’s not hard to see why. According to our copywriters’ research, it’s not uncommon to have had a bad experience with builders. Builders don’t answer calls, they ask for…

Website copywriting example for a builder

This website copywriting example for a builder is about trust and educating clients so they can compare apples with apples. People don’t trust builders. And it’s not hard to see why. According to our copywriters’ research, it’s not uncommon to have had a bad experience with builders. Builders don’t answer calls, they ask for more…

Three essential writing tips

Writing captivating content is easier than you think. In our live Stand Out Session, we dive into essential tips that will make your writing pop. [toc] Transcript of Taleist’s copywriting FAQ live Hello, and welcome to another Taleist Stand Out Session where we give you tips on how to make your marketing stand out. And…