Steven Lewis's Blog, page 7
August 8, 2021
How to increase your website conversion rate in 2021 — even if you have no web or design skills
If you tweak your website or landing page to follow the seven tips in this guide, you’ll improve your conversion rate. More than simply increasing your conversion rate, you’ll likely be in the top 5% of sites in your industry. That means you’ll be doing a better job for customers than 95% of the competition…
August 1, 2021
What is copywriting?
This is the shortest answer to the question what is copywriting: Copywriting is words that sell. Copywriting is what marketers and advertisers use when they want to sell their product or service. Copy is the words. Writing is arranging those words. And those words could be read on the page (or screen) or heard (like…
July 31, 2021
12 copywriting books you must read
Copywriting is a competitive field. That makes complacency a suicidal state of mind. There will always be hungry copywriters looking to take your spot. Reading the best copywriting books will keep your copywriting skills sharp. Maybe you’re a freelance copywriter without a formal education in copywriting. Or perhaps you’re a business owner not ready for…
July 25, 2021
10 website copywriting tips for high-converting websites
Let’s be honest. Copywriting is hard. Legendary copywriter Joe Sugarman sold 20 million pairs of BluBlocker sunglasses with newspaper ads. Clearly, he didn’t do that just by stringing a few pretty words together. Today, we’d all love to replicate Sugarman’s ability to turn words into money. We’re just more likely to be applying our skills…
July 23, 2021
How to write an About Us page for your website in 2021
Our copywriters reveal the secrets of talking about yourself in ways that have your target customers queuing for your services In this post on a critical section of your website, we explain why the About Me is actually a lie. We give you our best writing tips for About pages and we break down some…
About Us examples for small business
Getting the About Us page right can make or break the conversion rate on a small business website. The smaller you are, the less likely your potential client is to know you. The less they know, the more they lean on your About page. They want the confidence to do business with you. Below, we…
July 19, 2021
Should you put your prices on your website?
Should I put my prices on my website? I get asked it all the time. Its not a yes/no question in a services business. It depends on your industry, your competitors and your business goals. The reality is that there is no “should” about whether your website should have prices. But there are some things…
July 13, 2021
Copywriting a perfect About Us page for your 2021 website
About Us page copywriting secrets that will have clients queuing for your services Why is the About Us page so important to your website? A great About Us page is critical to your target audience’s buying decision. Once your target audience have decided they want what you sell, they want to be sure they like…
July 12, 2021
How to choose the best copywriter for your website
How much should you pay a copywriter to write your website content? And how do you know if you've found the right copywriter for your website? Expert tips from a professional copywriter with 20 years' experience.
6 Tips for Choosing the Perfect Website Copywriter in 2021
How much should you pay a copywriter to write your website content? And how do you know if you've found the right copywriter for your website? Expert tips from a professional copywriter with 20 years' experience.
