Steven Lewis's Blog, page 2

How AI copywriting can improve internal communications, transform conversations and skyrocket performance

As an internal communicator, the pressure is always on. You’re expected to constantly come up with new, sparkly ideas and content topics that not only adhere to company standards, but also keep your colleagues from dozing off mid-memo. And you have to do it all while managing multiple communication channels and the expectations of business…

How AI copywriting can help improve HR communications

“How could an HR manager use an AI copywriter to be more productive or get better results from HR comms?”  This is a good question to ask as you put together your next company-wide email, intranet post or job ad. When you work in HR, you need people to read what you write, understand it…

A guide to SEO marketing for law firms

Law firms are businesses. And like any other business, law firms need to market themselves to the right client base. Enter SEO marketing, a cost-effective and targeted way to get your law firm seen by potential clients. With the right SEO strategy, your law firm will benefit from increased website traffic and higher brand visibility…

About Us page examples for law firm websites

The legal system can be a tough business. People embroiled in disputes are staring down at the possibility of losing thousands of dollars and years of their life. All for an outcome that might not even favour them. That’s why the right tone of voice can make or break a law firm’s About Us page.…

How to write a services page for a law firm

As a lawyer, you know the importance of having a great website. A law firm website isn’t just a great marketing tool. It’s also a way to show potential clients that you’re a credible source of information.  But a website without a services page would be like a car without its engine – It might…

Why webinars work for (some) lawyers

Law firms are running webinars when they can’t do business development face-to-face. The switch from face-to-face seems as natural as restaurants switching from dine-in to takeout in a lockdown. However, many law firms are finding they’re not getting the client work they hoped for from the transition to webinars for law firms. If your firm…

How to write an About Us page for a law firm

Think about the last time you researched a business’ website. Chances are, one of the pages you went to was the ‘About Us’ page. After all, it’s natural to want to know more about the company you’re considering doing business with. And the About Us page is the place to go to get to know…

How to write killer content for a law firm website

The legal industry is rife with competition. According to the latest report by the National Profile of Solicitors, there are over 83,000 lawyers in Australia. That’s a lot of people to compete against. And that’s why lawyers, like any other business, need a website that can effectively represent them to potential clients. The law firm…

A copywriter’s guide to email marketing

When it comes to online platforms that connect you with your audience, social media is like the popular kid everyone won’t stop talking about. And it’s not hard to see why. They’re fun, they’re engaging, and they allow you to partake in the latest meme trend.  But when it comes to actually driving conversions and…

How to write a thought leadership article

Thought leadership is a term that gets thrown around a lot in business circles. But what even is thought leadership? Do you have to have had an original thought to be a “thought leader”?  Despite the vagueries, everyone’s heard it’s good to be seen as a thought leader. However, you probably want your thoughts to…