Steven Lewis's Blog, page 5
November 3, 2021
Website copywriting example for a financial planner
This website copywriting example for a financial planner illustrates how web copy can overcome a major excuse for readers to take no action. As a financial planning agency, Montara Wealth had a problem. Several actually. Their biggest problem is that money can be a touchy subject. It’s not just that many people don’t like to…
November 2, 2021
Website copywriting example in AWS managed services
This website copywriting example is about persuading the reader that they won’t regret picking up the phone. (Because our clients know that they outshine the competition once they have the client in conversation.) There are currently over one million Amazon Web Services (AWS) users in the world. Many of them are app and IT companies…
October 31, 2021
Website copywriting example for a design agency
This website copywriting example is about using your website copy to agitate an experienced potential client’s pain or to teach an inexperienced prospect about the problems you solve. Packaging is part of our everyday life, but we hardly ever stop to think about it. That is unless you’re a product manager or owner of a…
October 28, 2021
The right way to use testimonials
This week’s live Stand Out Session is all about social proof in copywriting. More specifically, it’s about the importance of testimonials and how to use them to overcome objections. [toc] Transcript of Taleist’s copywriting FAQ live Hello, and welcome to another Taleist standout session. I’m Steven Lewis. Today, we’re going to start by talking about…
October 26, 2021
Website copywriting example for a digital marketing agency
Digital Spotlight is a digital advertising and marketing agency. The agency started out very differently from its competition. It thinks differently too. And its website copywriting reflects that. “I wanted our different perspective to show in the website copywriting. Potential clients could speak to five SEO agencies. The constant feedback we’d get was, ‘You’re not…
October 21, 2021
Improving your conversion rate
In this week’s live episode of Taleist’s Stand out Sessions, we share tips on how to give your website conversion rates a boost. [toc] Transcript of Taleist’s copywriting FAQ live Hello, and welcome to the third Taleist standout session. I’m Steven Lewis. And as you know, if you’ve been coming along, I have been a…
October 14, 2021
Breaking down resistance
In this episode of Taleist’s Stand Out Sessions, we go live to discuss what builds resistance in your prospects and how to break down the walls they set up. [toc] Transcript of Taleist’s copywriting FAQ live Simple ways to break down your prospects’ resistance Hello, everybody and welcome to the second standout session from Taleist.…
October 7, 2021
How to write a coaching website
Are you trying to write a coaching website? Our website copywriters have written dozens of websites for business coaches, book coaches, leadership coaches, executive coaches, mindset coaches, LinkedIn coaches and others. Below you’ll find some of our best tips for getting started writing a website for a coach, including… [toc] The first problem with writing…
How to write a business coaching website
Are you trying to write a coaching website? Our website copywriters have written dozens of websites for business coaches, book coaches, leadership coaches, executive coaches, mindset coaches, LinkedIn coaches and others. Below you’ll find some of our best tips for getting started writing a website for a coach, including… [toc] The first problem with writing…
October 5, 2021
Storytelling, market research and finding blog post topics
In the first of Taleist’s Stand Out Sessions, we talked live from Sydney about direct response copywriting, storytelling, how to find your point of difference, among other topics like… [toc] Transcript of Taleist’s copywriting FAQ live Hello everybody. And welcome to Taleist’s first Stand Out Session. It’s one o’clock on the 6th of October. Hello.…
