Steven Lewis's Blog, page 3
June 8, 2022
Website copywriting example for a strategic communications agency
This website copywriting example for a strategic communications agency is about selling a service to people who do not understand its value. Effective communication with clients and prospects could mean the difference between success and failure. Having the right communications strategy can be invaluable for business growth and development. That’s why ambitious businesses think nothing…
June 6, 2022
Dark web copywriting tips
Castration for $30,000 too expensive? How about a beating for just $2,000? These sites on the dark web belie the surprisingly beige truth about hiring a hitman from the dark web… The New York Times recently featured two images from hitman-for-hire websites on the dark net… Naturally, I reviewed the copywriting from the point of…
May 7, 2022
The ultimate guide to content marketing for lawyers: get more clients, stand out from the competition and increase revenue
When it comes to marketing your law firm online, does it ever feel like you’re shouting into the void? Turns out, you might not be entirely wrong. In today’s world, the sun never sets on the clutter of advertisements vying to be noticed and clicked on. It has been estimated that an average person sees…
April 30, 2022
Law firm marketing: a fast guide for lawyers
If you represent a growth-focused law firm, this post is for you. Competition in legal practice is fierce regardless of the size of the firm. However, with a robust law firm marketing plan, it’s possible to stay far ahead of the competition from other lawyers. Professional standards (rightly) make marketing your law firm a bit…
March 24, 2022
Website copywriting example for a very different law firm
This is an example of website copywriting for a law firm that claims to be different — and can prove those differences. It’s easy to say you’re different. But you know what they say – If everyone is special, then no one is. In an industry where everyone claims to be different, how do you…
March 20, 2022
SEO copywriting case study for a law firm
An example of how we ranked one practice area of a law firm on Page One of Google for 60 target keywords. We’re a no-bullshit copywriting agency, so as you’d expect, we aren’t coy when we write our website copywriting examples. In those case studies, we break down our thinking to show you how our…
March 17, 2022
SEO tip: X-ray goggles to see through your competition
One thing is certain once you decide you want to rank higher in Google: you need to start SEO copywriting. SEO copywriting is the art (and science) of writing content that Google recognises as a strong answer to a search query. But when it comes to writing content for SEO, it can be hard to…
February 27, 2022
10 fast ways to make your website more persuasive
If you’re like most business owners, you’ve probably put a good deal of time and loving attention into your website. You’ve made sure your website has visual appeal. And you’ve packed your site with what you think is the most important information to help your customers make a decision. But how good is your website…
February 22, 2022
Website copywriting example for a healthcare business
Healthcare providers always need to build trust through their marketing. Trust, however, is doubly important to this website copywriting example for a healthcare provider. Our Melbourne client faced two major hurdles when it came to earning their ideal customers’ trust. Website copywriting challenge #1: No one in the target market has heard of this service…
February 1, 2022
How to write an About Us page for your website in 2022
Our copywriters reveal the latest secrets of talking about yourself in ways that will have your target customers queuing for your services In this top post for 2022, we take on a critical section of your website. We cover: [toc] If it’s samples you’re after, you should also see our companion post for a closer…
