Steven Lewis's Blog, page 6

Your LinkedIn questions answered

LinkedIn is a business networking bazaar, but it can be scary to navigate. Every move can seem high stakes when it’s happening in front of several hundred million people. However, LinkedIn looks more and more like an essential part of doing business online. So you don’t want to hesitate to get started. We’ve created this…

The accident-prone copywriter and how to tell if you have one in your business

You’re going to think I’m overthinking this, but there’s a sign in the window of my local dry cleaners. “Armed guards & dogs on site. Enter at own risk.” It’s not a jokey sign; it was issued by a security company. Somewhere. Presumably, the sign is supposed to persuade passing criminals that the day’s takings…

How to write a professional bio

Have you ever read a professional bio that left your jaw on the floor? You’re not alone. A polished professional bio on your personal website can make all the difference. That’s the between a door opening or remaining closed. Your bio represents who you are as a professional and what you hope to achieve. But…

Website FAQs: Your burning questions answered

Why is content important in a website? A website is only as good as its content. Content is what makes your site stand out from your competitors. It helps you attract and retain traffic with a message that resonates. This leads to higher conversions for your business. Other elements of your website, like images and…

The pages every website should have

[toc] A global pandemic sped up an already dramatic shift in consumer behaviour. Stay-at-home orders temporarily closed most brick and mortar stores. People spent more time on their phones, buying products from their couches. You might have been buying products or services online for a long time. However, many people hadn’t made the leap before…

Who needs a content writing course?

Maybe you’ve always wanted to be a content writer. Or maybe you want to start a business, and you think having a blog would be a great way to drive traffic. But when it comes down to actually writing content, you find yourself putting it off. Maybe it’s because of the doubts in your head.…

How to write a brilliant LinkedIn recommendation

For some people, their LinkedIn profile is vital to their online presence. Your LinkedIn profile might be your first impression on recruiters, employers or potential clients. Your profile is almost certainly the first thing that comes up when someone googles your name. The first impression could be made golden by a collection of excellent LinkedIn…

Why are websites so expensive?

If you’re asking yourself why websites are “so expensive”, it’s not your fault. Chances are, a dozen people have told you how cheap web design is. After all, you could “just get it done in India, by your nephew, in an afternoon on an iPad…” Aside from this blustering advice, you use the same internet…

What makes a good website in 2021

Who decides what a good website is? The answer is simple: the user does. The person who visits your site should Feel welcome. Be able to navigate your content easily Understand what you are about within seconds But there’s more to it than that. So many things go into making a successful website. In this…

How to find images for blog posts

A blog without images is like a party without music. No matter how amazing the conversation is, everyone will eventually get bored and head somewhere else with more pizzazz.  But it’s not enough to toss a random photo into your blog post and call it a day. There are a lot of things that go…