Steven Lewis's Blog, page 9
June 18, 2021
Are you making these simple LinkedIn mistakes?
Want a better job? Promotion? More clients? The right suppliers? All the businesses, people and opportunities you could ever need are on LinkedIn, and they are there in abundance. You just have to know how to attract them — or at least avoid being one of the millions making simple mistakes that will send your…
May 28, 2021
This Ikea “trick” will save your LinkedIn profile
When I say “Ikea”, do you think about the revolutionary thought that helped make Ikea a $57 billion company? No, you don’t, and that’s what this “trick” has to do with writing a winning LinkedIn profile. Ikea grew from a simple thought—how much cheaper it would be to make, ship and sell furniture if the…
April 25, 2021
Six Shortcuts to Persuasive Copywriting: Robert Cialdini’s Principles of Influence
Do you want to know how website copywriters write sales pages that jiu jitsu readers to take action? Picture this… You walk into a business where you’re greeted by a friendly salesman. The salesman explains his products to you while handing over free samples. You thank the salesman for the samples. Not at all, he…
March 16, 2021
The copywriter’s guide to lead generation
Lead generation starts with a deceptively simple question: Who is your ideal client? If your answer is ‘everyone’, you’re doing something wrong. Just like how fishermen use different bait for different fish, your lead generation efforts need to be tailored to hook the attention of a particular type of client. At first, it seems obvious…
February 4, 2021
11 secrets to using copywriting to build trust on a website
Why do salespeople have such shady reputations? Maybe it’s because they’re constantly trying to push products their clients don’t need. Maybe it’s because we know (or at least suspect) they’re driven by commission or profit rather than the best interests of their clients. Either way, we don’t trust them. And without the trust of your…
September 20, 2020
Writing landing pages that convert
Direct response copywriter Steven Lewis talks to an audience at Fishburners about how ad money gets wasted and the secrets of copywriting a landing page that converts. Download the slides Taleist’s landing page copywriting course Details of the landing page copywriting course discussed in the video are here. Transcript of Writing Landing Pages That Convert…
July 18, 2020
Talking about PR for your business
To give a little something during the pandemic, we made How to Write Perfect Press Releases free to read on the site or to download. In this interview, I talk to Rebecca Bradshaw about getting PR for your business and the book. Rebecca went much further than we did — she put a case of…
July 8, 2020
1 Facebook ad, 90 words, 3 copywriting techniques
The Facebook post in this picture is fizzing with copywriting technique. First, the copywriting calls out what the customer really wants, not what the product actually is. The customer reading this Facebook ad wants to share an activity with the kids in the school holidays; learning how to bake sourdough is a means to that…
June 26, 2020
Using proof to increase your conversion rate
Copywriting secret: Proof is the tent pole in your conversion rate Most copywriting asserts without proving. As a result, the copywriting converts poorly. Anyone can say they’re “passionate about customer service”, and thousands upon thousands of lazy businesses say exactly that. But the business with the enviable conversion rate will be the one that proves…
June 15, 2020
Where to research your customers
Everybody knows what your business does, right? But what if you’re wrong? Or what if they have questions your marketing doesn’t answer? All marketing should have this simple fact firmly in mind… Confused prospects don’t buy. Fortunately, it’s easy to find out what your prospects are asking… Below is a list of sites used by…
