Heather Hart's Blog, page 24
July 10, 2013
The Reader Is Always Right
“Satisfied customers who will spread word of mouth are the most powerful assets you have.”~ Andy Sernovitz
Have you ever gotten one of those e-mails from a disgruntled reader? Maybe there was a typo in your book, or something controversial. The best thing you can ever do with those customers is respond in humility. Let them know that you are thankful for them, and do everything you can to fix the problem.
Back when I used to work in the food industry, we had a saying. It was, “the custo...
Have you ever gotten one of those e-mails from a disgruntled reader? Maybe there was a typo in your book, or something controversial. The best thing you can ever do with those customers is respond in humility. Let them know that you are thankful for them, and do everything you can to fix the problem.
Back when I used to work in the food industry, we had a saying. It was, “the custo...
July 8, 2013
Humility
“Satisfied customers who will spread word of mouth are the most powerful assets you have.”~ Andy Sernovitz
Have you ever gotten one of those e-mails from a disgruntled reader? Maybe there was a typo in your book, or something controversial. The best thing you can ever do with those customers is respond in humility. Let them know that you are thankful for them, and do everything you can to fix the problem.
Back when I used to work in the food industry, we had a saying. It was, “the custo...
July 7, 2013
Creative Genius
“Be creative.”
Creativity - It’s simple, yet powerful.
Marketing prompt:Think outside the box today. What can you think of to market your book that I haven’t already suggested? Leave your ideas in the comments.
Days to go: 177
Creativity - It’s simple, yet powerful.
Marketing prompt:Think outside the box today. What can you think of to market your book that I haven’t already suggested? Leave your ideas in the comments.
Days to go: 177
July 6, 2013
I'm An Author
“Online networking is a wonderful way to meet people who share your interests, develop relationships with peers and potential customers, and ultimately increase book sales.”~ Dana Lynn Smith
Online networking is one of the easiest ways to meet new people. You can jump on a forum and quickly find someone in your niche with similar interests. It’s awesome. But to get the greatest potential out of that, we have to know how to work it to our advantage. You can spend all day online and...
Online networking is one of the easiest ways to meet new people. You can jump on a forum and quickly find someone in your niche with similar interests. It’s awesome. But to get the greatest potential out of that, we have to know how to work it to our advantage. You can spend all day online and...
July 5, 2013
Hobbies vs. Jobs
“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...”~ Philip Dusenberry
Earning a living off our book royalties is like every authors dream – but books don’t sell themselves. I often think of writing books as my hobby or favorite pastime. Yet marketing, that’s my job. Books in and of themselves will rarely make you a dime, the real money comes from marketing them. That’s what brings in the book sales...
July 4, 2013
Why Bother?
“Without a clear goal and strategy, the rush toward social media becomes one with a directive of ‘We need to be there!’ rather than evaluating ‘What can we do there?’”~ Matt Bailey
Do you have an act first, maybe think later approach to marketing your book, or do you evaluate your options before you move forward? It can be really easy to see what everyone else is doing or saying to do and just move forward without thinking about how it fits into our own book marketing plan. But that’s a...
Do you have an act first, maybe think later approach to marketing your book, or do you evaluate your options before you move forward? It can be really easy to see what everyone else is doing or saying to do and just move forward without thinking about how it fits into our own book marketing plan. But that’s a...
July 3, 2013
What Are You Paying For?
“Advertising is the price of being boring.”~ Andy Sernovitz
I read through Andy Sernovitz’ book “Word of Mouth Marketing” earlier this year, and I have to say that while I don't agree with everything that he says, he does have a lot of good points. Today’s quote is one of those questionable things for me. A lot of energetic and “non-boring” companies advertise. Advertising can add spice to your brand. It can help you define your brand and spread your message. Granted, not every meal nee...
July 2, 2013
The Heart of Marketing
“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.”~ Tim Frick
We've all heard it said that looks can be deceiving. A good design cannot make up for poor content – however, that doesn't mean that we should scrub design all together. Good content AND a pleasing, consistent design are the foundation of a great marketing strategy. They go together like peanut butter and jelly, Bert and Ernie, honey...
July 1, 2013
Discrete Marketing
“Get out there and sell yourselves.”~ Barbara Vey
We all despise authors that shout, “Buy my book!” at the top of their lungs, but marketing in and of itself isn't bad – it’s good. There are discrete ways to market your books, as well as more in-your-face ways - and several options in between.
The journey of marketing our books should be a journey of finding the marketing tactics that fit our personality the best. But there are always some basic things that any author can do as well. So...
We all despise authors that shout, “Buy my book!” at the top of their lungs, but marketing in and of itself isn't bad – it’s good. There are discrete ways to market your books, as well as more in-your-face ways - and several options in between.
The journey of marketing our books should be a journey of finding the marketing tactics that fit our personality the best. But there are always some basic things that any author can do as well. So...
June 30, 2013
Remain Positive
“Be passionate about the culture and the business, and remain positive, because it inspires others.”~ Barry Libert
CEO of MZINGA
The best thing you can ever do to market your book, is to love your book – be passionate about it. If you aren't passionate about your book, why should anyone else be. As people, we enjoy talking about the things we love, the things we are passionate about. You can't effectively market your book, if you aren't passionate about it. Not about making money, but ab...
CEO of MZINGA
The best thing you can ever do to market your book, is to love your book – be passionate about it. If you aren't passionate about your book, why should anyone else be. As people, we enjoy talking about the things we love, the things we are passionate about. You can't effectively market your book, if you aren't passionate about it. Not about making money, but ab...
