Heather Hart's Blog, page 26
June 19, 2013
Nuts and Bolts
Day 170
“Go, build your presence, optimize it and maintain it. – Be social!”~ Heather Hart
By now, you should have an online presence – if you don’t, I’m surprised you’re still reading my blog (please leave me a comment to let me know!). Having that online presence in today’s world, is really the foundation of your marketing. Even offline marketing generally points back to somewhere online where people can connect with you. It’s a blessing and a curse, but it’s true. The internet has changed th...
“Go, build your presence, optimize it and maintain it. – Be social!”~ Heather Hart
By now, you should have an online presence – if you don’t, I’m surprised you’re still reading my blog (please leave me a comment to let me know!). Having that online presence in today’s world, is really the foundation of your marketing. Even offline marketing generally points back to somewhere online where people can connect with you. It’s a blessing and a curse, but it’s true. The internet has changed th...
June 18, 2013
What Are You Planting?
“Writers are like farmers: The harvest comes, but only after you toil for a few seasons.”~ Christina Katz, WD
You may or may not be happy with your book sales at this point in time, but the year isn't even half over. Christina Katz quote reminds me that effort isn't always instantly rewarded. Hard work pays off, just not usually right away. Keep working, and it will be worth it when the time comes.
Marketing prompt:
Sign up for Book Daily and upload a sample chapter from your book, post a photo...
June 17, 2013
Take It From Emerson
Day 168
{{PD-US}}
“What lies behind us and what lies before us are tiny matters compared to what lies within us.”~ Ralph Waldo Emerson
I have books that I have already written and published, and I have books that are coming out later this year, but it’s important to remember that I am not defined by my books – and neither are you. Yes, we are authors. We spend a lot of time writing and marketing our books, but our books don’t make us who we are. We make our books what they are.
Each of our books...
{{PD-US}}“What lies behind us and what lies before us are tiny matters compared to what lies within us.”~ Ralph Waldo Emerson
I have books that I have already written and published, and I have books that are coming out later this year, but it’s important to remember that I am not defined by my books – and neither are you. Yes, we are authors. We spend a lot of time writing and marketing our books, but our books don’t make us who we are. We make our books what they are.
Each of our books...
June 16, 2013
Get With The Times
Day 167
“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old fashioned advertising.”~ Craig Davis, J. Walter Thompson
When I think old fashioned advertising, I instantly think Mr. Whipple. Do you remember him? He was actually before my time (hints “old fashioned”) but that’s the first thing that pops into my head. I don’t think that’s what these boys meant when they said we don’t have time to be bored or brow beaten. No, I’m pretty sure they are talk...
“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old fashioned advertising.”~ Craig Davis, J. Walter Thompson
When I think old fashioned advertising, I instantly think Mr. Whipple. Do you remember him? He was actually before my time (hints “old fashioned”) but that’s the first thing that pops into my head. I don’t think that’s what these boys meant when they said we don’t have time to be bored or brow beaten. No, I’m pretty sure they are talk...
June 15, 2013
Do You Promise?
Day 166
“Promise, large promise, is the soul of an advertisement.”~ Samuel Johnson
The best ad tells the reader what they will get from your book. It promises them something. As Rob Eagar says, people don’t buy things unless it benefits them. It’s the truth. We buy things that promise us something. Is it a better marriage? Pure entertainment? Or financial success? That’s not important. The only thing that is important is that we believe we will get something out of it. Without promise, our adve...
“Promise, large promise, is the soul of an advertisement.”~ Samuel JohnsonThe best ad tells the reader what they will get from your book. It promises them something. As Rob Eagar says, people don’t buy things unless it benefits them. It’s the truth. We buy things that promise us something. Is it a better marriage? Pure entertainment? Or financial success? That’s not important. The only thing that is important is that we believe we will get something out of it. Without promise, our adve...
June 14, 2013
Computer Problems
I didn't post a blog yesterday - sorry about that. One thing I've learned about marketing your book (or blogging) daily is to always have a back up plan.
You see, my computer crashed at the end of last month and my entire routine was thrown off. First, I was terrified that I didn't have my files backed up - Part 2 of this book? Yeah, I really thought I lost it.
After a week of sweating it out, I did learn that my hard drive was intact, and was able to transfer it all over to my netbook. Sadly m...
You see, my computer crashed at the end of last month and my entire routine was thrown off. First, I was terrified that I didn't have my files backed up - Part 2 of this book? Yeah, I really thought I lost it.
After a week of sweating it out, I did learn that my hard drive was intact, and was able to transfer it all over to my netbook. Sadly m...
June 12, 2013
Clear Marketing
“Clarity trumps persuasion.”~ Dr. Flint McGlaughlin
Often times, writers tend to be wordy. Think back to the classic books. Writer’s have a love obsession with words, but readers… not so much. Most readers like things to be simple. They don’t have the patience for unneeded words. If you’ve ever read a novel where the author got carried away, you’ll completely understand. You start skimming to find the spot where the story actually picks back up – we do the same thing with blog posts and other...
June 11, 2013
Step Up Your Marketing
Day 162
“How wonderful it is that nobody need wait a single moment before starting to improve the world.”~ Anne Frank
As authors, we have the opportunity to step into reader’s lives the way no one else can. We get the opportunity to get into their heads. Our words can make a difference, if only we can get our books into their hands. And that’s where marketing comes in. Book marketing isn't like being a used car salesman; it’s starting to improve the world. It’s letting the people who need your...
“How wonderful it is that nobody need wait a single moment before starting to improve the world.”~ Anne Frank
As authors, we have the opportunity to step into reader’s lives the way no one else can. We get the opportunity to get into their heads. Our words can make a difference, if only we can get our books into their hands. And that’s where marketing comes in. Book marketing isn't like being a used car salesman; it’s starting to improve the world. It’s letting the people who need your...
June 10, 2013
Just Don't Do It
Day 161“Do you ever want to sacrifice tone and feel for what you know the search engines are looking for on a page? That answer is no.”~ Heather Lloyd–Martin
While we want to use SEO for all of our blog posts, and we want our tweets to have hashtags, we can’t forget that our intended reader’s aren't robots – they’re people. Instead of writing for little bots, make sure that your first audience is real people – you know, the ones who will actually buy your book. It doesn't matter how many...
June 9, 2013
Life
Day 160
“Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works.”~ Thomas J. Peters
Life, book marketing, they’re pretty much the same (or maybe I just need to get out more). Some of your book marketing efforts will succeed, others won’t, as long as you’re tracking your results, you’ll be able to tell the difference and can do more of what works.
Marketing prompt:
Visit the website: http://searchenginewatch.com/and see if you can learn anything new.
Days to go...
“Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works.”~ Thomas J. Peters
Life, book marketing, they’re pretty much the same (or maybe I just need to get out more). Some of your book marketing efforts will succeed, others won’t, as long as you’re tracking your results, you’ll be able to tell the difference and can do more of what works.
Marketing prompt:
Visit the website: http://searchenginewatch.com/and see if you can learn anything new.
Days to go...
