Heather Hart's Blog, page 27
June 8, 2013
Interesting or Invisible
Day 159
“Be interesting, or be invisible.”~ Andy Sernovitz
The shear amount of content on the internet today is crazy, and when you factor in that a ton of new content is added every single day, it’s enough to blow your mind. Yet people keep adding more and more content – some of that content is well worth the space it takes up, other content… not so much. As an author, it’s important that the content you’re offering is worth both the space it takes up, and the time it takes to read it. Like it...
June 7, 2013
Help Them SEE It
Day 158
“Video is just one part of a marketing plan. It fits certain messages and people better than others.”~ Steve Garfield
We live in a visual world. It’s true. This generation would rather veg. out in front of the T.V. than read a book. They want to be entertained without working at it. What better way to draw them in, than using video? It’s also important to remember that videos go viral a lot more often the blog posts. They’re generally easy to watch and share. Creating a video is easy. T...
June 6, 2013
Give Me A Reason
Day 157
“Either write something worth reading or do something worth writing about.”~ Benjamin Franklin
The only thing better than people reading your writing, is having them read something that someone else wrote about you (assuming it’s positive anyway). Doing something that prompts others to write about you can be tough, you really don’t know who’s saying what about you for the most part. One easy way to get people to write about you, is to host a giveaway where to get entries (or win a prize...
June 5, 2013
Link It
Day 156
“Marketing: Giving the right people the right message with the right offer at the right time.”~ Matt Bailey
There are all sorts of marketing tactics and strategies. Some of them you need to do daily, others are a one time and you’re done. Others are ones that you build on. Backlinks are like that. Backlinks are links to your website (or blog) from other websites (or blogs) – and Google loves these. They help your website rank higher, and ultimately provide another another place for read...
June 4, 2013
You Choose
Day 155
“Your external brand is how you project yourself to the world.”~ Steve Pavlina
How are you projecting yourself to the world? The rest of Steve Pavlovian quote from above says:
“There is an element of choice here. You can decide what to say or write in order to convey a certain image. Your projected image will influence what others think of you and how they might choose to interact with you. You may stumble upon this image accidentally, or you can deliberately target a specific...
June 3, 2013
You've Got To Give A Little
Day 154
“Giving back or giving forward is the one true law of marketing.”~ John Kremer
Marketing is about giving readers a sample of your work or a reason to buy it. You've probably heard the saying, “give a little get a little.” I don’t know where that saying came from, but it would make a pretty good marketing plan. Give your readers a little bit of your content free, and they’ll give you a little bit of their money to get more (provided your original content was worth something). I...
June 2, 2013
Get Social
Day 153
“Be social and get to know others.”~Heather Hart
Relationships sell books. I think I've said that before, and I’ll probably say it again – because it’s true. The more social you are, the more relationships you will build, and the bigger sales potential you will have. Getting to know your readers and other authors in your niche is extremely important to your success as an author. You can’t put too much of an emphasis on this aspect of marketing.
Marketing prompt:
Spend today work...
June 1, 2013
Make It Happen
“Where there is a will, there is a way”~Origin Unknown
If you desire to sell books, you will. You just have to keep at it. I’m hoping that since you started this challenge your sales have increased, but we’re still not even half way through. Make sure you’re tracking your marketing efforts so you know which ones are working for you. If my daily marketing prompts don’t fit with your marketing plan, skip them and do what you need to do.Marketing prompt:
Ask another author about doing a cross pro...
May 31, 2013
Quality Control
“Give them quality. That’s the best kind of advertising.”~ Milton Hershey, Founder of the Hershey Chocolate Company
Everyone knows and loves Hershey bars (if you don’t you can mail me any that you get). Milton Hershey knew what he was doing. He delivered quality – and it’s stayed that way ever since. He didn't sacrifice quality for a cheaper price, and it’s paid off. People trust the name Hershey because they know what they are going to get. Do you deliver that kind of quality in you...
May 30, 2013
Consistent
“The most efficient marketing is consistent marketing.”~ Shelley Hitz
Despite all the encouragement to try new things to market your book, being consistently present in what you’re doing is far more effective in the long run. Stay present on Twitter, keep up with your blog, and continue to be active in forums.
Marketing prompt:
Spend today re-vamping your scheduled tweet list. Make sure they are fresh and will draw readers in. Add new tweets to the list as well that point them to newer blog pos...
