Heather Hart's Blog, page 23
July 23, 2013
Know Your Niche
“Know your niche and how to market to people with similar interests.” ~ Joel Friedlander
I've been thinking a lot lately about publicity stunts that authors have done. Some of them make huge waves – like when Joan Rivers chained herself to a shopping cart at Costco because they wouldn't stock her book. Others leave people in awe, but make more silent waves – like the author who gave a free copy of her book to everyone on an air flight from wherever she was to the destination she used as...
I've been thinking a lot lately about publicity stunts that authors have done. Some of them make huge waves – like when Joan Rivers chained herself to a shopping cart at Costco because they wouldn't stock her book. Others leave people in awe, but make more silent waves – like the author who gave a free copy of her book to everyone on an air flight from wherever she was to the destination she used as...
July 22, 2013
A Marketing Education
Anatole France was commenting on education, but it applies to learning about book marketing as well. None of us will ever know all there is to know about marketing. Mainly because marketing is one of those things that continually evolves. It’s always changing – people are always changing. We have to change the w...
July 21, 2013
Marketing = Relationships
~ Shelley Hitz
You can't really market your book without relationships – it’s called networking. Whether you are getting to know a colleague to plan something together, or if you are building a rapport with your readers, relationships really are what make books sell.
Think about it for a minute… Everything we do affects our relationships – we just don't always think about it that way. Did you oversleep? That affects your relationship with your boss. Did you go...
You can't really market your book without relationships – it’s called networking. Whether you are getting to know a colleague to plan something together, or if you are building a rapport with your readers, relationships really are what make books sell. Think about it for a minute… Everything we do affects our relationships – we just don't always think about it that way. Did you oversleep? That affects your relationship with your boss. Did you go...
July 20, 2013
Wait - Who?
“With your book or your business, you absolutely must know who you're selling to, or else you won't get anywhere.”~ Kristen Eckstein
Knowing who you are trying to sell your book to is a marketing must – but your audience isn't always the same as your customers. If you write children’s books, chances are that your target audience can’t buy books themselves, so your target customer would be parents, grandparents, or other adults who love kids – so your marketing should...
Knowing who you are trying to sell your book to is a marketing must – but your audience isn't always the same as your customers. If you write children’s books, chances are that your target audience can’t buy books themselves, so your target customer would be parents, grandparents, or other adults who love kids – so your marketing should...
July 19, 2013
Slow and Steady
“It’s better to do one thing well then ten things poorly.”~Heather Hart
Overloaded. Exhausted. Stressed out. Stretched to the limit.
Do any of those describe you?
I’m often running in 300 directions at once and leaving a trail of half finished projects in my wake. But if I know one thing, it’s that doing something right yields much better results.
It’s like that old saying, if you're not going to do it right, why bother to do it all?
Don’t go crazy with trying to do e...
Overloaded. Exhausted. Stressed out. Stretched to the limit.
Do any of those describe you?
I’m often running in 300 directions at once and leaving a trail of half finished projects in my wake. But if I know one thing, it’s that doing something right yields much better results.
It’s like that old saying, if you're not going to do it right, why bother to do it all?
Don’t go crazy with trying to do e...
July 18, 2013
You Don't Need It
“You don't need a big promotional budget to get noticed and make your own waves.”~ Kevin Kaiser
I can’t market my book because _____________ - you fill in the blank.
Got it?
Now here’s my response:
Bologna.
Nothing can stop you from marketing your book if you truly believe in it. You can market your book without money, without time, without a home computer, without a marketing manager, without whatever it is that you think is stopping you.
The only thing that’s powerfu...
I can’t market my book because _____________ - you fill in the blank.
Got it?
Now here’s my response:
Bologna.
Nothing can stop you from marketing your book if you truly believe in it. You can market your book without money, without time, without a home computer, without a marketing manager, without whatever it is that you think is stopping you.
The only thing that’s powerfu...
July 17, 2013
Hope
“Hope gets us started; encouragement keeps us going.”~ Zig Ziglar
Hope is an awesome word – we all hope for something. But without encouragement, hopes dwindle and fade. Every author starts out hopeful, but whether it’s rejection letters or lack of sales, we can often get discouraged. I like to read through encouraging quotes or Scriptures when I start to get discouraged, but one of the best things for picking me back up is an unexpected kind word from someone else. There’s something ab...
Hope is an awesome word – we all hope for something. But without encouragement, hopes dwindle and fade. Every author starts out hopeful, but whether it’s rejection letters or lack of sales, we can often get discouraged. I like to read through encouraging quotes or Scriptures when I start to get discouraged, but one of the best things for picking me back up is an unexpected kind word from someone else. There’s something ab...
July 16, 2013
Rejected
“A professional writer is an amateur who didn't quit.”~Richard Bach
Did your parents ever say to you, “Quitters never win?” Or “Winners never quit?” The same thing is true for authors. I find the stories of famous authors that were rejected inspiring as an author. I mean, just knowing that the original Chicken Soup For The Soul book was rejected by over 140 publishers – and now it has sold over 100 million copies and is a best-selling series. I mean, what author wouldn't be in...
Did your parents ever say to you, “Quitters never win?” Or “Winners never quit?” The same thing is true for authors. I find the stories of famous authors that were rejected inspiring as an author. I mean, just knowing that the original Chicken Soup For The Soul book was rejected by over 140 publishers – and now it has sold over 100 million copies and is a best-selling series. I mean, what author wouldn't be in...
July 11, 2013
What's The Plan?
“Without an effective marketing plan, you might end up wasting a lot of time, money and effort in a frenzied, unorganized attempt to sell books.”~WordClay.com
It’s true, marketing your book without a plan – isn’t smart. Keeping track of what you are doing and doing things on purpose is one of the best things you can do to market your book. Don’t just randomly buy website ads or post to Twitter. Think about what you are doing.
Did you know that Apple doesn’t allow anything to be done wit...
Just Be You
“Be yourself, so that you don't have to devote energy to maintaining a publicly acceptable facade of personality.”~ Andrew Budeck-Schmeisser
It’s hard to be perfect – usually because nobody is. Your readers don’t expect you to be perfect, they just want you to be real. Now, that doesn't mean that it’s okay to not do your best or try to publish the perfect book, but trying to be something you're not can suck the life right out of you. The best way to market our books is to do s...
It’s hard to be perfect – usually because nobody is. Your readers don’t expect you to be perfect, they just want you to be real. Now, that doesn't mean that it’s okay to not do your best or try to publish the perfect book, but trying to be something you're not can suck the life right out of you. The best way to market our books is to do s...
