Know Your Niche

“Know your niche and how to market to people with similar interests.” ~ Joel Friedlander
I've been thinking a lot lately about publicity stunts that authors have done. Some of them make huge waves – like when Joan Rivers chained herself to a shopping cart at Costco because they wouldn't stock her book. Others leave people in awe, but make more silent waves – like the author who gave a free copy of her book to everyone on an air flight from wherever she was to the destination she used as...