Heather Hart's Blog, page 22

God has a Plan

We didn’t make it to church this weekend. A stomach bug has been circling through our family and we weren’t feeling up to going out, and definitely didn’t want to share it with our fabulous church family. However, our church is broadcast over the radio, so we were able to tune in anyway and that

Check Out My New Blog

Hey Authors,
I have started a new blog with my co-author/mentor, Shelley Hitz. If you're looking to find me online, check it out at TrainingAuthors.com

Are You Relevant?

“What makes content engaging is relevancy. You need to connect the contact information with the content information.”~ Gail Goodman, President and
CEO of Constant Contact
For the longest time I had all of my book marketing separate from my content. It was almost like I was afraid to mix marketing into “the good stuff” – but “the good stuff” is the best marketing there is. By adding a link to the end of your blog post to your book, or writing an article and including your web-address, your mark...

What Is Your Dream?

“In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.”~ Marcus Sheridan
When I was a kid, Faith Hill was one of my favorite signers. She has this song (I Can't Do That Anymore) where she talks about how she use to dream about what she be, but now she dreams about the washing machine. So last night when I dreamt about my author website, that’s the first thing that I thought of when I woke up. Granted, there are some major differences. For...

What's Your Genre?

“Think as narrowly as you can and find a pocket of readers who are passionate about the same things you are.”~ Kevin Kaiser, WD
Image courtesy of digitalart
FreeDigitalPhotos.net

Most readers have a favorite genre. I personally love reading historical romances novels or anything with horses in it. However, I don't care for Amish fiction, but I will read contemporary romances novels and even romantic suspense novels on occasion. After all, my book budget is only so big and my library only...

Do Whatever It Takes

“It’s interesting to me that the things that are the most difficult for us yield the greatest rewards.”~ Cynthia Morris
© Djma | Dreamstime Stock Photos
& Stock Free ImagesBook marketing isn't always fun, sometime it seems like work. I’m a big advocate for making it fun, but there are always those tasks that you know you have to do even if they don’t make you want to sing and dance. Social media is that way for me. It’s work – plain and simple. I’m just not one of those peo...

The Writing Life

Wow, can you believe that it's been almost two weeks since I've written a blog post?! Up until this point I've blogged daily all year long - although I think I missed a few days in late June and mid July. I've come to the conclusion that summer is just hard. Besides the fact that we moved at the beginning of the summer, the kids are home from school, and I've been working on 4 websites - yes, 4. Two of them are in full swing:

TrainingAuthors.com -s a website Shelley Hitz and I have put to...

Someday...

I don't know if you are anything like me, but my to-do list is crazy long – but my someday list is even longer. Someday I’m going to ask the local drug store about consignment options. Then there’s the dangerous list of somedays: someday before school starts I’m going to launch my new website. Setting deadlines for your marketing is awesome – but only if you know when you can/will have time...

Let's Get Emotional

“There is no intelligence without emotion. There may be emotion without much intelligence, but that does not concern us.” ~ Ezra Pound
How emotional is your marketing? Do people laugh when they read your marketing copy, are they inspired? Do they simply desire to learn more about a character who has already touched their heart? Are they encouraged and empowered? There are lots of different emotions that we have, and good marketing will use that. We don’t want to put our sob story into e...

Tell me about it...

“The future of business is social.”  ~ Barry Libert
Marketing has changed so much since the invention of the internet. I was actually watching T.V. the other night and came to the startling realization that, on the channel I was watching, there were more advertisements for websites than there were for actual products or services.
I would hazard a guess that 90% of the time, I find new websites, products, etc. because someone told me about them. Whether a friend or colleague shared...