Heather Hart's Blog, page 25
June 29, 2013
The Recipe For Success
“Most of us wouldn't cook an entree for the first time without following a recipe, and having a marketing plan for your book can make the difference between success and falling flat.”~ Paula Krapf
Over the 6 months, you've learned a lot about marketing – and maybe even a little bit about yourself and your book. The most important thing I hope you take away from this challenge is a marketing plan. You've built the habits to successfully market your book, just stick to it. Keep...
Over the 6 months, you've learned a lot about marketing – and maybe even a little bit about yourself and your book. The most important thing I hope you take away from this challenge is a marketing plan. You've built the habits to successfully market your book, just stick to it. Keep...
June 28, 2013
Don't Hold Yourself Back
“It’s not who you think you are that holds you back, it’s who you think you’re not.”~Unknown
I don't know who the above quote is by, but there is definitely truth to it. You don't have to be the top expert in your field to write a book, and you don't have to be a marketing guru to get people to read it. It took me a long time to learn that lesson. I thought all sorts of book ideas and then matched authors to them. I'd think – oh, so and so should write that book, not me. Have you ever b...
I don't know who the above quote is by, but there is definitely truth to it. You don't have to be the top expert in your field to write a book, and you don't have to be a marketing guru to get people to read it. It took me a long time to learn that lesson. I thought all sorts of book ideas and then matched authors to them. I'd think – oh, so and so should write that book, not me. Have you ever b...
June 27, 2013
The Art Of Marketing
Day 178
“Book marketing should be a planned process, an art if you will.”~Heather Hart
We've talked about it before, but we can't talk about it enough – planning out your book marketing will help you to be the most successful. Having a plan will help you to stay on track and get things done. It’s very similar to writing a book actually. If you don't know what you are sitting down to write about, you could end up anywhere, and never know if you reached your destination. While book marketing is n...
“Book marketing should be a planned process, an art if you will.”~Heather Hart
We've talked about it before, but we can't talk about it enough – planning out your book marketing will help you to be the most successful. Having a plan will help you to stay on track and get things done. It’s very similar to writing a book actually. If you don't know what you are sitting down to write about, you could end up anywhere, and never know if you reached your destination. While book marketing is n...
June 26, 2013
What's Your POV
Day 177
“It [Marketing] is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.”~Peter Drucker
Whose point of view are you marketing from? Are you trying to see things from the customer’s point of view, are are you just looking at it as a way to increase your profits? Marketing from the customer’s point of view will help you see better results, but you also first have to know exactly what and how your customer is seeing what you are off...
“It [Marketing] is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.”~Peter Drucker
Whose point of view are you marketing from? Are you trying to see things from the customer’s point of view, are are you just looking at it as a way to increase your profits? Marketing from the customer’s point of view will help you see better results, but you also first have to know exactly what and how your customer is seeing what you are off...
June 25, 2013
Don't Lie
Day 176
“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”~David Ogilvy
Your marketing should be 100% authentic. Don't try to mislead people. Don't tell them they will get something free if they won’t. Don't tell them that your book will change their life unless you are 100% sure that it will. Be real. Be honest. Be accountable.
Have you ever read an ad that was misleading? W...
“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”~David Ogilvy
Your marketing should be 100% authentic. Don't try to mislead people. Don't tell them they will get something free if they won’t. Don't tell them that your book will change their life unless you are 100% sure that it will. Be real. Be honest. Be accountable.
Have you ever read an ad that was misleading? W...
June 24, 2013
The Value Of Feedback
Day 175
“The value of unsolicited, genuine feedback is incalculable.”~Andy Sernovitz
Book reviews are awesome – so are random comments about your book on Twitter or elsewhere online. There is just no feeling greater coming across a review of your book that someone else wrote without telling you about. Especially if it is a positive review that not only praises you, but lists a few things that you could work on as well. How do people think you could improve? I once had someone review my book, an...
“The value of unsolicited, genuine feedback is incalculable.”~Andy Sernovitz
Book reviews are awesome – so are random comments about your book on Twitter or elsewhere online. There is just no feeling greater coming across a review of your book that someone else wrote without telling you about. Especially if it is a positive review that not only praises you, but lists a few things that you could work on as well. How do people think you could improve? I once had someone review my book, an...
June 23, 2013
Using Words
Day 174
“It ain’t whatcha write, it’s the way atcha write it.”~Jack Kerouac, WD
Writing is all about words – marketing is too. But’ it’s not so much about which words you use as it is how you use them. Are you using words to tell people to buy your book, or to let them know that your book exists and is just what they need? The desired result on your end is that they buy the book, but you’ll get much better results if you’re wording your marketing to focus on them instead of you and your book.
Ma...
“It ain’t whatcha write, it’s the way atcha write it.”~Jack Kerouac, WD
Writing is all about words – marketing is too. But’ it’s not so much about which words you use as it is how you use them. Are you using words to tell people to buy your book, or to let them know that your book exists and is just what they need? The desired result on your end is that they buy the book, but you’ll get much better results if you’re wording your marketing to focus on them instead of you and your book.
Ma...
June 22, 2013
Half Way There!
Day 173
“Do something every day to market each of your books for three years”~John Kremer
The year is officially half over, but I wouldn't say that we are halfway done marketing our books. At this point you probably have some great habits developed, but marketing is never finished. John Kremer is one of the guys that I admire as a marketer. His rule is that you should do something every day to market your book for not one, but 3 years. It’s a good rule, but starting out with one year (or even o...
“Do something every day to market each of your books for three years”~John Kremer
The year is officially half over, but I wouldn't say that we are halfway done marketing our books. At this point you probably have some great habits developed, but marketing is never finished. John Kremer is one of the guys that I admire as a marketer. His rule is that you should do something every day to market your book for not one, but 3 years. It’s a good rule, but starting out with one year (or even o...
June 21, 2013
Bringing Up Books
Day 172
“If writing and publishing a book is like giving birth to a child, then book marketing is like rearing it.”~Heather Hart
I don’t know if you have kids, but I have 4... I can say with confidence that giving birth was the easy part. Just like writing my books. Yes, they all took lots of time, effort, and, well, work. But compared to the time, effort and stress that I've put into rearing them, well, the writing/ editing/ publishing process was nothing. Just like with parenting, book m...
“If writing and publishing a book is like giving birth to a child, then book marketing is like rearing it.”~Heather Hart
I don’t know if you have kids, but I have 4... I can say with confidence that giving birth was the easy part. Just like writing my books. Yes, they all took lots of time, effort, and, well, work. But compared to the time, effort and stress that I've put into rearing them, well, the writing/ editing/ publishing process was nothing. Just like with parenting, book m...
June 20, 2013
Let Your Reader's Be Creative
Day 171
“Many a small thing has been made large by the right kind of advertising.”~ Mark Twain
I have seen some amazing marketing tactics over the years. We've already covered a lot of them, but there’s always more. Every day an author is coming up with a new way to market their books. But for today, I want to look at one that one of my favorite authors does. Jody Hedlund has a place on her blog (and even a Pinterest board) where she places all of the photos that readers send her of them with o...
“Many a small thing has been made large by the right kind of advertising.”~ Mark Twain
I have seen some amazing marketing tactics over the years. We've already covered a lot of them, but there’s always more. Every day an author is coming up with a new way to market their books. But for today, I want to look at one that one of my favorite authors does. Jody Hedlund has a place on her blog (and even a Pinterest board) where she places all of the photos that readers send her of them with o...
