Don't Lie
Day 176
“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”~David Ogilvy
Your marketing should be 100% authentic. Don't try to mislead people. Don't tell them they will get something free if they won’t. Don't tell them that your book will change their life unless you are 100% sure that it will. Be real. Be honest. Be accountable.
Have you ever read an ad that was misleading? W...
“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”~David Ogilvy
Your marketing should be 100% authentic. Don't try to mislead people. Don't tell them they will get something free if they won’t. Don't tell them that your book will change their life unless you are 100% sure that it will. Be real. Be honest. Be accountable.
Have you ever read an ad that was misleading? W...
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