Do You Promise?

Day 166
“Promise, large promise, is the soul of an advertisement.”~ Samuel Johnson
The best ad tells the reader what they will get from your book. It promises them something. As Rob Eagar says, people don’t buy things unless it benefits them. It’s the truth. We buy things that promise us something. Is it a better marriage? Pure entertainment? Or financial success? That’s not important. The only thing that is important is that we believe we will get something out of it. Without promise, our adve...