Why Bother?

“Without a clear goal and strategy, the rush toward social media becomes one with a directive of ‘We need to be there!’ rather than evaluating ‘What can we do there?’”~ Matt Bailey
Do you have an act first, maybe think later approach to marketing your book, or do you evaluate your options before you move forward? It can be really easy to see what everyone else is doing or saying to do and just move forward without thinking about how it fits into our own book marketing plan. But that’s a...