What Are You Paying For?

“Advertising is the price of being boring.”~ Andy Sernovitz
I read through Andy Sernovitz’ book “Word of Mouth Marketing” earlier this year, and I have to say that while I don't agree with everything that he says, he does have a lot of good points. Today’s quote is one of those questionable things for me. A lot of energetic and “non-boring” companies advertise. Advertising can add spice to your brand. It can help you define your brand and spread your message. Granted, not every meal nee...