The Reader Is Always Right

“Satisfied customers who will spread word of mouth are the most powerful assets you have.”~ Andy Sernovitz
Have you ever gotten one of those e-mails from a disgruntled reader? Maybe there was a typo in your book, or something controversial. The best thing you can ever do with those customers is respond in humility. Let them know that you are thankful for them, and do everything you can to fix the problem.
Back when I used to work in the food industry, we had a saying. It was, “the custo...