Neal Schaffer's Blog, page 102
November 12, 2020
How to Optimize Content for Featured Snippets in 2021 and Beyond
Looking for content optimization opportunities to rank higher in search engines? One of the newest and most controversial Google’s search elements is the featured snippet. Should we be optimizing for featured snippets and, if so, how to do that? Here’s a comprehensive and up-to-date guide on Google’s featured snippets and why content marketers need content...
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November 11, 2020
7 Creative Ways to Increase Your Content Distribution and Promotion
Now is the time when creating high-quality, interesting, and useful content is just not enough to make it perform well from a content marketing perspective. Today, we need to make sure that we engage in content distribution in the right way to achieve real results. Did you know that almost 95% of all content doesn’t...
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November 10, 2020
How Much Does it Actually Cost to Start a Blog in 2021?
You might be surprised to hear this, but you can start a blog for nothing. As long as you don’t mind doing the writing yourself and posting images that you have the rights to, such as photos you took with your own camera, there’s no reason that you ever need to pay one red cent...
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November 9, 2020
FTC Influencer Guidelines: What You Need to Know Today
One of the challenges we marketers face is legal compliance, and the influencer marketing industry is no different. While it used to be that “snake oil” salesmen once roamed the free for all of unregulated advertising, this is no longer allowed. Nowadays, we have to worry about various consumer protection laws and agencies. In the...
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November 5, 2020
7 Content Marketing Trends You Need to Follow in 2021
It’s time to put the past behind us and focus on the content marketing trends for 2021. As challenging as the year has been, 2020 is finally coming to a close. Businesses and individuals alike have experienced tremendous shifts in how they work. Remote work, which was always growing, is now the norm. And businesses...
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November 4, 2020
12 Tips to Help You in Becoming a Full Time Blogger
There are many bloggers out there and some of them blog full time. While it’s easy to blog passively and generate some income, becoming a full time blogger isn’t something that comes easily. To blog full time means to actively involve in blogging and depend on it for livelihood. You make blogging your main source...
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November 3, 2020
3 Social Media Trends to Guide Your Social Media Strategy in 2021
I think we can all agree that we’d like to put 2020 behind us and look forward to 2021 as soon as we can. The global COVID-19 pandemic have forced us marketers to work in an environment where physical contact and even general socializing are minimized. For that reason alone, we have been forced to...
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November 2, 2020
Influencer Search: How to Find the Perfect Influencer for Your Business on Instagram or Anywhere!
One of the biggest challenges we face when forming an influencer marketing strategy is figuring out who to use. Log onto any of the social networks, and you will quickly find a lot of people selling a lot of things. Of course, not everyone is a suitable influencer for your brand, and for any number...
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October 27, 2020
The 16 Best SEO Tools to Power Your Search Engine Marketing
Those of us who are into content marketing are reminded of the old saying, “It’s a jungle out there.” After all, we have to compete with other marketers and brands for our customer’s attention. Maybe it wouldn’t be so bad if people didn’t leave negative reviews on websites, or if we didn’t have to contend...
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The 15 Best SEO Tools to Power Your Search Engine Marketing
October 23rd, 2020 Those of us who are into content marketing are reminded of the old saying, “It’s a jungle out there.” After all, we have to compete with other marketers and brands for our customer’s attention. Maybe it wouldn’t be so bad if people didn’t leave negative reviews on websites, or if we didn’t...
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