Neal Schaffer's Blog, page 98

Instagram Shopping Features: A Step-by-Step Guide to Starting and Growing Your Online Store on Instagram

Ranked 3rd by the number of monthly active users in 2020, Instagram has become an ideal platform for e-commerce marketing. That’s because, over the years, Instagram has managed to attract influencers, brands and consumers into a single platform. Source: SocialBakers When 60% of users come to Instagram to be inspired and discover new products every...

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The 10 (+1) Best Social Media Marketing Conferences You Should Attend in 2021

Social media conferences and the current coronavirus pandemic As I write this post at the beginning of 2021, we are still in the midst of a coronavirus pandemic which is preventing us meeting for large conferences in-person. That being said, when doing research, I noticed that there are some conferences that were actually planning ahead...

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The 10+1 Best Social Media Marketing Conferences You Should Attend in 2021

Social media conferences and the current coronavirus pandemic As I write this post at the beginning of 2021, we are still in the midst of a coronavirus pandemic which is preventing us meeting for large conferences in-person. That being said, when doing research, I noticed that there are some conferences that were actually planning ahead...

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What is an Instagram Influencer and How to Work With Them

According to many experts, Instagram is one of the best places for influencer marketing. After all, Instagram has a huge user base, and the visual content formats lend themselves well to this kind of activity. Not only that, but for many influencers who do paid promotions, Instagram is the most popular platform. But all of...

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Instagram Influencer Marketing: The Complete Guide

Do you want to try influencer marketing? If so, you should know that the biggest forum for this practice in the United States is Instagram. Why? Because influencers and their followers love it. Not only that, but Instagram has a huge number of members, both in the US and abroad. Influencers also fill a nice...

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How to Do A Giveaway On Instagram in 12 Easy Steps

Every brand is striving for the attention of consumers on Instagram. Small businesses, influencers, restaurants, stores, bloggers, beauty brands, clothing lines, etc. often struggle and feel stuck due to a lack of followers and low engagement. Hosting a productive giveaway on Instagram is one of the most effective ways to increase followers, build brand awareness,...

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The 22 Best WordPress Plugins for Business Blogs in 2021

I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social media optimized, SEO friendly, and even help convert more of your visitors into new leads. I say “website” because WordPress is not just for blogs: As a CMS or Content...

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59 SEO Statistics You Need To See To Believe

After reading these SEO statistics, you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have consumed content over the years. SEO, or Search Engine Optimization, is the practice of making a website more attractive to search engines. Because so many people only consult the first...

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15 Influencer Apps for Brand Collaborations and Monetization

If you’re an influencer or want to monetize your influence, you are always looking for arenas that I will call “influencer apps” for convenience to help you get hooked up to brands for collaborations. Fortunately, a number of influencer apps and websites have been developed to help social media influencers find brands that might want...

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How to Effectively Record Livestream Video and Repurpose It for Social Media

We all know how powerful livestream video marketing can be. Livestreaming alone, however, provides you only a fraction of its potential benefits. If you want to maximize your livestream marketing ROI, you should record livestream video and more importantly properly repurpose it for social media. I’ll show you how to do exactly that using an...

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