Neal Schaffer's Blog, page 94

3 Key Influencer Strategies Based on Your B2C or B2B Target Audience

People trust their peers and people they look up to much more than big brands and marketing gimmicks. That’s the reason the number of influencers is increasing and influencer marketing is gaining more momentum.  For a successful influencer strategy and to successfully recommend services or products to your audience, you have to first clearly establish who exactly is your target audience. Your content format, promotional channels, target demographics and interests are going to be very different c...

Nonprofit Social Media Strategy: 10 Specific Ways You Should be Leveraging Social Media

I have had many chances over my career as a social media strategy consultant to both speak to and work with many nonprofit organizations. While nonprofits should already understand the potential for using social media, my sense is that many of their efforts seemed to be centered around Facebook (and more and more Instagram) for the objective of merely gaining awareness for their organization in the community.  While utilizing Facebook or Instagram to help in raising awareness for a nonprofit and...

How to Hire Influencers for Your Business

Unless you’re seasoned in influencer marketing, you may not know how to hire influencers. Given that there are so many influencers out there, and with so little standardization, it is hard to know where to start. Previously, I have published an exhaustive guide on influencer marketing as a whole called The Age of Influence. However, I increasingly feel that beginners need a post on the actual hiring process. That’s because picking and actually going through the process of hiring the right person...

11 Best Practices for Successful B2B Email Marketing in 2021

Most of us are familiar with B2C email marketing. This is especially true if you shop online, because the websites often ask to send emails when an order is placed. Sometimes they’ll even collect emails without an order, usually in exchange for a coupon. After that, you’ll get announcements about every sale, promotion, and product launch that they have. You’ll also see a limited number of newsletters in B2C email marketing, especially with nonprofits. However, these days B2B businesses are also ...

A Comprehensive Guide on How to Build an Email Marketing Strategy

As one of the most effective ways to target your potential customers, there is no denying the value of email. Determining a solid email marketing strategy can be difficult, especially when you have multiple initiatives going at the same time. For your email messages to resonate with your target audience, you need a clear and well-executed email marketing strategy. Below, we explain the importance of email in your marketing efforts and how to effectively build your marketing strategy. What Is the...

11 LinkedIn Photo Tips You Need to Follow for LinkedIn and Business Success

You might think you should just make a LinkedIn account, upload a random profile pic or not even publish a photo of yourself, and off you go. This strategy, while quick and easy, will prevent you from reaping the full benefits of being on LinkedIn. Instead, you should be aware of and try to follow all of the LinkedIn photo tips that I will tell you here. LinkedIn, like any other social media channel, is a social networking platform. This means that people are connecting with each other while rev...

7 Things That Speak to the Importance of Email Marketing Today

These days, email marketing seems to be everywhere. For instance, if you’ve bought something online lately then chances are they gave you a chance to sign up for emails. This is one of the older forms of email marketing, since it seeks to turn first-time customers into regulars. Yet even before Amazon and other online retail behemoths were cool, email marketing was already emerging as an important way to reach customers. Of course, many of us are tempted to think of email marketing as less impor...

How to Build a Social Media Influencer Network for Your Business

One of the biggest challenges we marketers face when we first start with influencer marketing is the problem of discovery. After all, there are a lot of people who love to pitch products, but only a few are suitable for a given company. This can be due to a variety of factors, from affinity with a rival brand or being in a different niche, all the way to having fake engagement. If there’s one thing we can all agree on, it’s that influencers used for our campaigns need to be both suitable and tra...

How to Sell on Instagram: A Beginner’s Guide

The internet has revolutionized all aspects of our lives, and shopping is no exception. Online shops are on the rise, and many businesses and individuals are putting traditional stores aside. Social media platforms like Instagram are among the best means of boosting sales. In this article, you’ll learn how to create and run an online store on Instagram. Is selling online worth it? ‌Before speaking of how to start your sales on Instagram, it’s good to know if online selling is worth it in the fir...

LinkedIn Profile Tips: The 21 Mistakes You Want to Avoid – and Why

LinkedIn Profile Tips. A lot of people tell you what you should be doing, but what about what you shouldn’t be doing? LinkedIn is the place to not only find others but also to be found. And that is why you need a profile that not only helps you get found but also will entice people to contact you once they view your profile. I see many people making fundamental mistakes that actually work against them in this aspect. If you’re going to spend time putting together a profile, I assume you want to ...