Neal Schaffer's Blog, page 93

7 Local SEO Tips For Small Business Owners

The right search engine optimization (SEO) strategy can help you to reach your ideal audience through local search results on Google, Yelp, Bing, and more. General SEO strategies perform well generally, but if your focus is a local one, you’ll want to follow the advice of local SEO tips like the ones I will cover here. If you run a small local business with a brick-and-mortar store, or all of your customers are concentrated in a particular area, you might not think this facet of digital marketin...

How to Create a Rock-Solid Influencer Contract (+ 9 Influencer Agreement Templates)

Because influencer marketing is such a new medium, many of us aren’t quite sure how to go about it. While I and many other marketers have spilled a lot of ink on the more creative how-tos of influencer marketing, legalities aren’t talked about nearly as much. However, legal issues are just as important with influencer marketing as they are with everything else. The difference is that there’s less standardization, both in terms of what is produced, how much is paid for it, and many other details....

How to Improve Your Email Open Rate

Want to improve your email open rate?  However well written your emails are, if you can’t convince people to open them, your email marketing success will be limited. In this guide, we walk you through 12 ways to improve your email open rate.  Why Improve Email Open Rates? The answer to this question may seem a little obvious, so we won’t spend too much time on this section. However, it is worth taking a moment to remind ourselves of exactly why we should be working to increase our email open rat...

How to Network on LinkedIn from an Inbound and Outbound Perspective

If you’re reading this, you’re probably trying to figure out the best ways in how to network on LinkedIn. If you’re like most people, once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people that you want to engage or collaborate with. The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others to your network that you don’t personally know. You are entit...

Backlink Building Hacks & Secrets Revealed: How We Got 12,000 Backlinks in One Year

In the world of SaaS, marketing can be a key differentiator between a product that sells and one that flops. However, marketing in SaaS is becoming more difficult than ever before, with every brand doing PPC, SEO and social media. Our tool of choice for making Better Proposals stand out is SEO, specifically backlink building. Besides high-quality content, we make sure to grow our traffic and customers through great SEO efforts, including backlinks. In 2020 alone, our total was over 12,000 backli...

What to Blog About? Here’s How to Create 1 Year’s Worth of Strategic Content

Many people believe that while writing a blog is easy, knowing what to blog about is hard. After all, most of us have a wealth of knowledge in our heads, and would love to share it with the world. One of the perks of being a blogger is the ability to do this. However, the difficult part is knowing what to say and when to say it. Most experienced bloggers go through this phase, but they also learn how to overcome these obstacles. My experience here is that the easiest way of knowing what to blog ...

4 Social Media Strategy Examples That Brands Should Consider Leveraging Today

Trying to predict what social media concepts should work is tricky even at the most predictable of times. The best we can do is look at what is working today and leverage whatever insight we can glean from it. With that in mind, here are some social media strategy examples of both big and small brands putting some great concepts to work, showing us what should work today. Hopefully, these strategic decisions will give you some ideas on what will help you get the most from your social campaigns i...

How to Launch a Social Media Consultant Business in 10 Steps

As a leading marketing speaker and consultant myself, I often get asked about how to become a social media consultant and develop initial clients. As someone who has been doing this for more than a decade, I am happy to mentor a new generation of social-media-savvy marketing consultants. The launch of a new venture is always the most difficult, but based on my own experience, I wanted to offer you all a roadmap as to how you can launch a successful venture like I have, whether it is for a side h...

8 Types of Social Media Videos Your Company Should Create Right Now

It’s no surprise –– our lives have changed dramatically this past year due to the pandemic. Everything from how we work, how we shop, to how we interact with others has transformed in more ways than one. However, one thing remains the same after all this: content consumption. Especially when it comes to videos.  But even before the onset of Covid-19, the consumption of video online has seen incredible growth year after year. In fact, Cisco has by this year, video content will have represented 82...

Influencer Activation: Best Ways to Activate Influencer Relationships

Now that influencer marketing has become a major force in the business landscape, more businesses are jumping on the bandwagon. In fact, even smaller brands have found that their business can grow if they just let influencers introduce them to customers through their social feeds. Furthermore, for an increasing number of businesses there are influencers already interested in their brand. Whether an influencer has existing brand affinity or is previously unfamiliar with a company, the first step ...