Neal Schaffer's Blog, page 90

Who are LinkedIn Influencers – and How to Become One

As most of us know, these days influencer marketing has become a major force in the world of social media. Changing algorithms have made unsponsored commercial content less visible than it was before, partially in an attempt to boost the use of paid advertisements. However, this isn’t the only reason why it’s advantageous to use a LinkedIn influencer. These people provide an authentic voice for the brands that they represent while often being able to influence a community of the influential demo...

How to Become an Amazon Influencer – A Step-By-Step Guide

If you yield any type of online influencer or are already dabbling in affiliate marketing, you’ll want to learn how to become an Amazon influencer and cash in on arguably the largest online marketplace in the world which has only gotten bigger since the coronavirus pandemic. Not so long ago, you might recall when Amazon used to be a relatively modest book company. These days, you can’t sneeze without potentially hitting something that Amazon sells. A total of 386 billion (up from 280 billion) is...

11 Common Instagram Mistakes That Kill Your Online Business

With more than 1 billion active Instagram users, it becomes tough to grow your online business without having a presence on this social platform. More than 70% of American brands are already on Instagram. With so many users, you can imagine how any common Instagram mistakes you make can be costly and can actually benefit your competition. In fact, such a vast presence of brands on Instagram doesn’t mean that each of those businesses managed to utilize the service wisely. Many companies still str...

14 Twitter Bio Ideas to Attract More Followers

There’s no denying that Twitter is one of the most powerful social networks out there. This is true, even though it doesn’t have some of the “cool” factor enjoyed by networks that allow more elaborate content. One of the reasons for this, of course, is that you must keep Twitter messages “short and sweet.” Of course, as marketers we need people to do more than read our Tweets. We need followers. Your Twitter bio is one way to boost your chances, so let’s explore some Twitter bio ideas that can h...

How to Reach Out to Influencers For Collaborations (with Sample Templates)

If you’ve found the right influencers to collaborate with, it’s time to reach out. As with so many other things in business, influencer outreach can seem intimidating. After all, you’re asking a complete stranger to help you with a business opportunity. With influencers, you’re requesting a personal service that can impact their reputation. Fortunately, I’ve prepared this guide to help you know how to reach out to influencers with confidence. What Is Influencer Outreach? In a nutshell, influence...

How to Measure Your Own Email Marketing ROI

Regardless of many predictions that email would disappear someday, it is alive and well. With the average consumer checking either work or personal email several times a day, it is one of the more reliable forms of communication. Unlike the ringing telephone, emails can be answered at the convenience of recipients. It’s probably no wonder, therefore, that email marketing is a huge driver of profit. However, this becomes even more apparent when you consider the following email marketing statistic...

The 9 Fundamental Social Media Marketing Tips You Must Follow for Business Success

If you want to engage in social media, you need to have a social media strategy. If you want to use social media to market your company, you need to have a marketing strategy in order to most effectively use social media for marketing. Whether you have a formal strategy written down or not, here are some tips to help make your social media content more strategic. The Template for a Successful Social Media Marketing Strategy 1. Know your target audience The first step towards creating a successfu...

What to Blog About? Here’s 10 Places to Find Inspiring Ideas for Your Next Blog Post

Whether you’re just starting a blog or have gotten stuck in a rut recently, finding ideas is important. Nobody wants to read content that’s too much like all the other bloggers in your topic. Fortunately, if you know what to blog about then it’s much easier to differentiate your blog. Before you know it, your blog can become a “go to” destination. Find Your Niche as a Blogger If you started a blog already but don’t have a niche, you need one fast. In my experience, one of the biggest reasons blo...

YouTube Video Optimization: Simple Tricks Beginners Can Implement To Rank Their Videos

YouTube is the second largest search engine worldwide. This is because people nowadays consume more video content either to entertain themselves or have their problems solved. Every day video content marketers launch their YouTube channels and create and upload videos in various niches to meet the demands of their target audience.  However, YouTube video optimization is one of the major problems facing beginner Youtubers. Some of them worry why their quality videos which took them time to create...

7 Tips and 12 Tools to Find Influencers for Your Brand

On the surface, influencer marketing seems simple enough. Find an online influencer, pay them some money, and watch them drive new faces to your product. Of course, anybody who has ever tried influencer marketing knows that it is far easier said than done to find the right influencer for your brand. The truth is that not just anybody can sell your product. You could back the Brinks truck into LeBron James’s driveway and offer him the world to push your product to his 40.7 million Instagram follo...