Who are LinkedIn Influencers – and How to Become One

As most of us know, these days influencer marketing has become a major force in the world of social media. Changing algorithms have made unsponsored commercial content less visible than it was before, partially in an attempt to boost the use of paid advertisements. However, this isn’t the only reason why it’s advantageous to use a LinkedIn influencer. These people provide an authentic voice for the brands that they represent while often being able to influence a community of the influential demo...