How to Measure Your Own Email Marketing ROI

Regardless of many predictions that email would disappear someday, it is alive and well. With the average consumer checking either work or personal email several times a day, it is one of the more reliable forms of communication. Unlike the ringing telephone, emails can be answered at the convenience of recipients. It’s probably no wonder, therefore, that email marketing is a huge driver of profit. However, this becomes even more apparent when you consider the following email marketing statistic...