Neal Schaffer's Blog, page 89
June 29, 2021
How to Get Verified on Twitter in 2021 (for real)
It used to be that getting verified on Twitter was important for your credibility there. Verification means that Twitter knows that you are who you say you are, rather than (potentially) an imposter. However, the verification program wasn’t open for long. Twitter started verifying in 2009 but then stopped in 2017 to shift their priorities elsewhere. However, with changing times come changing priorities. Because of this, Twitter has recently allowed people to once again request to become verified...
June 28, 2021
Why and How to Change Your LinkedIn URL
Unless you run a website, the chances are that you’re used to a URL, or Web address, being something you simply get by default. After all, in most situations only the website administrator can set them. All you can do is follow the link or type in the address. However, there are a few exceptions. In particular, many social media sites let you choose a custom URL for your personal or business profile. And as a business-focused social network, LinkedIn is no exception. You can use the default addr...
June 24, 2021
11 Easily Implementable SEO Tips for Beginners
As a website or blog owner, you need your business page to get to the top of Google rankings and reach as many people as possible. One way to gain recognition and reach your target audience is through SEO (search engine optimization). SEO can seem like an impossible mountain to climb, so let me help you on your journey with providing you the basic, must-have yet easily implementable SEO tips. When you optimize your website or content, search engines like Google will understand them better and ra...
June 23, 2021
How to Get Verified on Instagram – The Latest Advice and Analysis
Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Social Media Verification Currently, most prominent celebrities, politicians and athletes from all over the world are active on Instagram and make use of it to interact with their fans globally. So, what makes these high profile entities distinguish themselves over social media? ...
June 22, 2021
11 Best Practices to Create the Perfect Blog Post Format
Most people who run blogs will agree that knowing what to write about is often difficult. After all, making an editorial calendar requires you to think ahead. At the same time, most bloggers must worry about the competition they face from other bloggers and brands. Worse than the competition, however, is the customer’s reaction to your blog post format. If your posts are disorderly, they may land on your blog from a Google search, and then leave right away. Unfortunately, your failure to keep a ...
June 21, 2021
How Your Brand Can Build Your Own Influencer Database
These days, it seems like everyone is talking about influencer marketing. Especially nowadays, with social distancing and the overall sense of isolation it brings, personal connections are more important than ever. And as I’ve said more than once on this blog, personal connections are at the heart of influencer marketing. A good influencer can bring people who’ve never met in real life together around a particular common interest. In turn, they’re a powerful force in the world of marketing. Beca...
June 17, 2021
How to Monetize Instagram? 14 Ways to Monetize Your Influence and Knowledge Today
How to monetize Instagram (or any social media) is a question that I get asked a lot. Since I recently appeared on a podcast talking about this, I thought I would provide you a slightly different, more comprehensive, and overall updated perspective from another post I wrote on the subject, entitled How to Make Money on Instagram? Here’s 9 Different Ideas to Chew On. When most people hear the term “influencers”, they think of bikini-clad Instagram models with millions of followers who work with f...
How to Use Email Segmentation to Boost Marketing Conversions
Marketers are constantly seeking ways to improve email marketing conversions, and segmentation is an excellent option for achieving this goal. Data shows that segmented email campaigns boast 14% higher open rates than their non-segmented counterparts. It has also been reported that 77% of ROI stems from segmented, targeted, and triggered campaigns. Impactful email marketing is significant for a company’s success. Putting together a strategy that delivers better prospects than the norm is challe...
June 16, 2021
How to Make Money on Instagram? Here’s 9 Different Ideas to Chew On
We live in a world of technology, where social media has become a basic part of human life. With the latest gadgets and devices, one can easily access the web at little to no cost wherever we are in the world. In the 20th century, people didn’t have the sort of exposure to the Internet as we do today and social media simply didn’t exist. However, in the modern era of today, these social media platforms have grown incredibly, with a large number of people joining in. So also has the number of peo...
June 15, 2021
Why Evergreen Tweets are Critical to Twitter Marketing Success
If you enjoy green trees, you might be a fan of evergreen Tweets without your even knowing it. I like evergreen trees because I know that I will always have some fresh greenery in my backyard regardless of the season. While this isn’t as important in the spring and summer, when leaves and flowers deck other trees, evergreens provide color during the winter. And, although the needles fall on the ground year-round, there are always new ones peeking out from the tree. Evergreen content is no differ...
