Neal Schaffer's Blog, page 92

10 Ways to Leverage Social Media in eCommerce

To create a buzz about their brands, it’s safe to say that every ecommerce player is heavily invested in creating content for and engaging with users social media platforms such as TikTok, Instagram, Facebook, and Pinterest. With the right approach, social networks can simplify product presentation, purchase processes, and interaction with potential buyers. Social media and eCommerce mix in a special “cocktail” to become the most effective advertising field and the best assistant in promoting go...

A Complete Guide to Branding for YouTube Creators

Once upon a time, YouTube was primarily known as a source of amateur video. For instance, people showed off their pets and the latest teenage pranks. You could log onto YouTube and have a few good laughs before switching to more serious TV. While this kind of video is still important on YouTube, the platform as a whole has become much more sophisticated. Even if a YouTuber isn’t a professional per se, they still put a lot of effort into making their content highly engaging. Monetization is a fac...

The Ultimate Guide to SEO for eCommerce Websites

SEO is vital for your eCommerce website if you intend to survive. Relying on PPC advertising alone can be expensive, and your sales funnel will probably dry up once you switch off the ads. The goal of SEO is to get your web pages to rank highly on SERPs (search engine results pages).  Ecommerce SEO will organically grow your sales by putting your store in front of people who are actively searching for your products. Whether you’re selling bikinis, board games, or business meeting notes, SEO is a...

Twitter Influencers: How to Find and Connect with Them

As one of the oldest social networks still in existence, Twitter has a relatively storied history. As part of this history, Twitter has been a major source of news, thought leadership, and political wrangling. However, like its younger counterparts, Twitter is also a place where people look for product insights as well as to engage with brands. For that reason, I believe that this network has a place in the evolution of influencer marketing. Let’s look at how to find and collaborate with Twitter...

40 Digital Marketing Tools Any Business Needs to Be Successful

Long gone are the days when marketing encapsulated just TV advertisements and colorful billboards on the side of the road. So then, what do people do nowadays if they don’t watch TV and look out the window or listen to the radio whilst in traffic? That’s why it’s important to understand the potential that digital marketing tools can have for your business. But let’s get back to my previous question: If people aren’t watching TV or listening to the radio, what ARE they doing? To answer that quest...

17 Must-Have Items for Your Professional LinkedIn Profile to Shine in 2021

LinkedIn continues to evolve at a fast pace with 722 million users – but is your professional LinkedIn profile still stuck in the past? Image Source I’ve blogged about LinkedIn profile tips as well as as well as how to update your LinkedIn profile. It’s time to provide you an update aligned with all of LinkedIn’s changes over the years to help you create the perfect professional LinkedIn profile. What is a LinkedIn professional profile? Consider your professional LinkedIn Profile to be equivalen...

How to Sell on Pinterest: A Complete Guide for Beginners

A platform that started as a place to find the latest DIY ideas and recipes has now turned into a major search engine for shopping.  With almost 459 million active users on the platform, Pinterest is one of the best places to sell your products. Interestingly, one data point suggested that 47% of their users are visiting Pinterest only to purchase and research new products. These are the reasons you should consider this platform to sell your products. Why Should You Sell on Pinterest? Pinterest ...

15 Amazing Benefits of Email Marketing No One Ever Taught You

Email marketing is not the sexiest kid on the digital marketing block by any means. While other marketers are telling you you need to be creating Instagram Reels or spending hours a day on Clubhouse, I’m here to tell you that it pays to invest in getting your digital marketing house in order first. We need to invest in our own assets, and after your website, your email list is the 2nd most important digital asset that you can build. There are many other benefits of email marketing that will conv...

Blog Post Examples That Will Light Your Creative Spark

Is your creativity fizzling rather than sizzling? Hate that feeling.  Your creative spark can be an elusive thing. You can be on a roll, writing like there’s no tomorrow with ideas flowing all over the place.  Or, creative ideas are non-existent and you’re just…uninspired.  This can be especially true when it comes to writing a blog post.  It’s easy to fall into a formulaic routine, without thinking of how to approach it in a different, super creative way. I’ve got your back and I’m going to hel...

9 Tips to Update Your LinkedIn Profile with Impact in One Hour

Isn’t it time that you update your LinkedIn Profile? Considering that LinkedIn profiles are the most viewed pages on LinkedIn, and your profile page really is every professional’s starting place to claim and create their own professional brand, you should be regularly reviewing your LinkedIn profile to see how you can optimize it. That’s why it’s becoming a best practice to do a regular audit on your presence and focus on updating the items that will give your presence a refreshingly new look wi...