Neal Schaffer's Blog, page 96
February 25, 2021
12 Tips and 10 Tools to Help You Manage Your Next SEO Campaign
70% of marketers agree that search engine optimization is significantly more effective than pay-per-click. Opposed to having advertisers pay a fee to get ad-clicks and buy visits to your site, SEO allows you to earn website visits and conversions organically. Implementing the right keywords and analyzing SEO are effective and can even be free, so why not learn how to best manage and organize your next SEO campaign? Search engine optimization is what turns your campaign into brand awareness and l...
February 24, 2021
The Top 24 Podcast Statistics You Need to Know in 2021
Just before the coronavirus pandemic completely disrupted our lives, I had a chance to attend Podfest Expo in Orlando, Florida, which is considered the largest conference for independent podcasters in the world (note: Podcast Movement is probably the largest podcast conference dedicated to podcasting, but not necessarily focused on independent podcasters like Podfest Expo). This was the first time I was exposed to some of the eye-opening podcast statistics I will share with you in this post. Whi...
February 23, 2021
15 Social Media Marketing Benefits Your Business Might Not Be Thankful Enough For
These days, most medium to large brands do some amount of social media marketing. After all, social media is where many people hang out, socialize, and relax. People also turn to social media for product advice, which is one reason that there are so many social media marketing benefits. However, the benefits of social media go far beyond the sales leads from display ads and influencer endorsements. In fact, many companies don’t understand the full potential of social media for their business as ...
February 22, 2021
17 Things You Need for Effective Blog Management
If you think effective blog management is just about writing whatever you think about and hitting the publish button, think again! If you want to be successful blogging for yourself or your business, you need to understand what goes into managing a blog that can reap benefits for your business. There are a lot of...
17 Things You Need for Effective Blog Management appeared first on Social Media & Influencer Marketing Speaker, Consultant & Author
February 18, 2021
10 Sales Enablement Tools to Turn Your Content into a Sales Funnel
Boosting sales is every business owner’s dream. But it is getting harder and harder as competition is growing in just about any niche. If you were looking for ways to increase your sales with content marketing, an SMB sales enablement strategy is something you need to create first. What is Sales Enablement? As the name...
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February 17, 2021
The Top 25 Influencer Marketing Statistics You Need to Know in 2021
I have seen the ROI from influencer marketing, and by reading The Age of Influence you will too. Sometimes, however, seeing the stats is believing, and this is truly the case with influencer marketing statistics. Case studies is another area where I plan to blog more about, but let’s first see the different statistics that...
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February 16, 2021
Is Blogging Dead? You’re Reading This, Right? Here’s Why Blogging is NOT Dead!
For years there has been speculation that blogging is dead. After all, it seems like there are fewer blogs out there than there once were. And many blogs have grown to the point that they’re really a whole website with a blog format. However, much of this speculation comes from the fact that there are...
Is Blogging Dead? You’re Reading This, Right? Here’s Why Blogging is NOT Dead! appeared first on Social Media & Influencer Marketing Speaker, Consultant & Author
February 15, 2021
Influencer Management: How to Effectively Manage Influencers for Effective Influencer Marketing
Believe it or not, effective influencer management can make or break your influencer marketing. As marketers, we tend to be very people oriented. After all, it takes a lot of people skills to develop buyer personas and develop marketing material to help them. Mess that up, and you risk having a marketing campaign suffer from...
Influencer Management: How to Effectively Manage Influencers for Effective Influencer Marketing appeared first on Social Media & Influencer Marketing Speaker, C...
February 11, 2021
The Ultimate 7-Step Guide to Social Media Content Creation
Social media is all about the content. But if you don’t do social media content creation right, you are bound to fail. What value are you providing? Marketers often question: Why is my engagement low? How do I better connect to my audience? Well, a good content strategy is the key to a successful social...
The Ultimate 7-Step Guide to Social Media Content Creation appeared first on Social Media & Influencer Marketing Speaker, Consultant & Author
February 10, 2021
28 Best Social Media Books to Read in 2021
As a social media marketing speaker, author and professor, I often get asked at the many social media conferences I speak at what are the top social media books I recommend. The barrier of entry is so low for anyone to pretend that they are an expert and publish on Kindle that it is an...
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