Neal Schaffer's Blog, page 99
January 6, 2021
The Top 21 Pinterest Tools You Need to be Successful on Pinterest
Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Even a few short years ago, Pinterest was a relatively unknown social media network. Why? Because it had a niche: young women with disposable income. It wasn’t until recently that the men started signing up in large numbers. Maybe that isn’t...
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January 5, 2021
55 Compelling Social Media Marketing Statistics You Need To Know For 2021
As marketers, we know that brand growth is a numbers game. Even with brand awareness, there’s a number that can describe an increase or decrease in each KPI. However, the marketing world has changed a lot over the last decade. In particular, social media marketing has become more than just paid advertisements. Younger generations don’t...
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January 4, 2021
What is a Social Media Influencer? A Definition Explained in Plain English for You
Now that social media has become a major part of many people’s lives, our marketing strategies need to pivot. Part of this social media strategy involves paid social media ads and boosted posts. However, there’s another method that helps market goods and services on social media. This is called influencer marketing, and it involves leveraging...
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December 31, 2020
When is the Best Time to Send Marketing Emails? (with pre-send checklist)
Learning when is the best time to send marketing emails is one piece of the puzzle to allow you to leverage the power of email marketing. This article will teach you that as well as provide you best practices in the form of a checklist. It is predicted that there will soon be more than...
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December 30, 2020
The Top 23 Instagram Tools You Need for Successful Marketing
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand what is and isn’t working. Let’s now get started looking at some of my recommended...
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December 29, 2020
The Top 30 Instagram Influencers To Follow In 2021
So who exactly are the top Instagram influencers today? And what can we learn from them? There’s no question that being an influencer can be very competitive, especially in popular niches. Fortunately, both marketers and influencers alike can learn from the big names. In fact, careful study helps reveal why they are so successful. Marketers...
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December 28, 2020
Here’s Why Micro-Influencers Play an Important Role in Influencer Marketing
Nobody questions the fact that influencer marketing is hot these days. Especially since they help bridge the gap between organic social reach and paid ads, influencers are one of the most effective ways to market goods and services. At the beginning of this trend, only influencers with a large following were used. However, marketers are...
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December 25, 2020
41 Content Marketing Statistics That Actually Matter to Your Business in 2021
There’s no denying that 2020 was a challenging year. In January, we had a great economy with people buying things right and left. Then, the pandemic hit and it turned many people’s world upside down. Lockdowns, social distancing, and other measures have forced people to stay home and shop online. As marketers, the COVID economy...
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December 24, 2020
Outsourcing Digital Marketing? Here are the 10 Commandments for Your Success
Outsourcing digital marketing at some point has become a necessity for most businesses. This shouldn’t come as a surprise that outsourcing digital marketing is the third most outsourced function for small businesses, with only more outsourcing accounting and I.T.. Today, more people have access to digital marketing tools than ever before. Online platforms, plugins, and...
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December 23, 2020
37 Tools for Blogging That Will Improve Your Writing and Increase Your Traffic
Let’s face it: blogging isn’t always easy. And in this age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and free, that we can use to maximize the impact of our quality content. Let’s...
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