Neal Schaffer's Blog, page 101
December 7, 2020
How to Create an Influencer Program That Delivers Influencer Marketing ROI
By now, almost everyone in marketing knows the importance of influencers. A recent take on the use of opinion leaders and celebrities to sell goods and services, a quality influencer program is a highly effective way to drive sales. Unfortunately, influencer marketing is full of complications and dangers that were uncommon in the days when...
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December 3, 2020
The 5 Biggest Mistakes to Avoid with Content Marketing Campaign Keywords
Are you trying to figure out how to better determine keywords for your next content marketing campaign? Every single day, millions of potential customers type queries into search engines that could lead them to your website. If you have a content marketing strategy that’s crafted and executed well, then there’s no reason why your website...
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December 2, 2020
11 Content Marketing Examples You Can Learn From
Content marketing is a proven way to engage your audience and turn them into customers or clients. Most companies that implement content marketing strategies understand it is effective. The tough part is developing a content marketing strategy that generates a return on investment.If you’re looking to implement a content marketing strategy and need inspiration, we’ve...
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December 1, 2020
The Top 15 Facebook Tools for Marketing Your Business
Most of us can agree on one thing when it comes to social media marketing or digital marketing in general: Facebook has the largest reach. Unfortunately, Facebook’s massive reach means that it can often be harder to navigate for users and marketers alike. It is also full of Facebook features that can confuse both users...
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November 30, 2020
How to Create a Rockstar Influencer Media Kit
If you have been building your online presence for long enough, chances are that you have quite a following. People love your content, have fun sharing it with other people, and take your suggestions seriously. Now, brands are asking you about sponsored posts and other collaborations. One of the best ways to answer their questions...
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November 24, 2020
The 12 Facebook Messenger Management Tools You Should Know
Facebook Messenger has been around as a standalone app for sometime, but leveraging Facebook Messenger marketing is still a relative newcomer in social media marketing. After all, for many years after Facebook first launched even your friends had to go into an “inbox” to see the messages you’d sent them. Messages didn’t go onto your...
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November 23, 2020
TikTok Influencer Marketing: The Quick Jumpstart Guide
For us as marketers, these are challenging times. Coming out of a deep recession and global health crisis has highlighted the importance of corporate responsibility. At the same time, having people confined to their homes for weeks at a time means that advertising in the community is more difficult. However, with people indoors so much,...
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November 18, 2020
How to Use Instagram User Generated Content to Be a Social Media Success
Instagram user generated content seems to be gathering a lot of attention these days. If you are still not on board with the idea, this post is all about giving you a few solid reasons why UGC needs to be part of your Instagram marketing strategy. Instagram User Generated Content boosts brand credibility Consumers are...
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November 17, 2020
The 6 Content Marketing Future Trends You Need To Understand Today
We need to allow the content marketing future trends to guide our content marketing in order to continue to pivot, rank higher, and generate more website traffic. As we are approaching the end of 2020, things have changed very quickly. But content marketing still remains the lifeblood of digital marketing. It has conferred the title...
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November 16, 2020
What is a Sphere of Influence and How to Leverage One for Business
Before we talk about what is a sphere of influence and why its critical for many in business, let me first give you a short history lesson to provide you a useful analogy. If you’re old enough to have lived through parts of the Cold War, or are a student of history, you probably have...
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