Neal Schaffer's Blog, page 105
September 16, 2020
Instagram Shopping: 4 Best Practices to Follow
Instagram is taking the world by storm. With over one billion active users (90% of whom follow businesses in-app), this platform is not just for sharing photos and videos with your friends and family anymore. It’s also about Instagram shopping. It’s an important marketing tool for businesses of all the sizes and shapes, so it’s...
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September 15, 2020
How to Create a Branded Content Series That Builds Anticipation for Your Audience
When you think of creating a branded content series, does your brain draw a blank? Bear with me while I explain, and then you will understand the compelling value it has for your content marketing. Creating long-form “ultimate” content is a new trend but it isn’t always the best way to go. While “ultimate” content,...
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September 14, 2020
The 15 Top Influencer Marketing Platforms
With influencer marketing becoming so important to the growth of brands, it’s natural that marketers want to find influencers more easily. After all, influencer discovery is one of the more difficult aspects of the business. Not only that, but you have to figure out which potential influencers are genuine, and which ones aren’t. Fortunately, we...
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September 10, 2020
How to Use Visual Content in Your Marketing for a Low, Medium and High Budget
Ever come across a piece of visual content on the Internet that grabbed your attention, but the asking price for that content was astronomical? I bet you have. What would you do in that circumstance? Are you willing to pay a higher price for that visual content? Will you try to negotiate? Or will you...
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September 9, 2020
10 Ways to Help You Get More Leads on Instagram
How to get more leads on Instagram? I get it: Instagram typically isn’t the first thing that we consider using for lead generation. Usually, social media isn’t considered to be a place for businesses to actively generate leads due to its long association with making human connections. However, Instagram and other social media platforms can...
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September 8, 2020
Are Nano Influencers the Future of Influencer Marketing?
A few years ago we first heard of the term micro influencer. And now nano influencers are all the rage. Are nano influencers the new future of influencer marketing? There’s no question that influencer marketing has been a gold rush, both for brands and influencers. Go onto Instagram, Twitter, or YouTube, and you’ll quickly see...
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September 1, 2020
Why Your Content Marketing Strategy Isn’t Working (And How to Fix It)August 31, 2020
16 Compelling Influencer Marketing Case Studies That Don’t Appear in The Age of InfluenceAugust 24, 2020
Your Guide to Leveraging YouTube Influencer Marketing
If you’re like most brands these days, chances are that you’ve at least thought about influencer marketing. But have you thought of using YouTube for this purpose? There are many reasons that brands, and influencers, have favored other platforms. For instance, Facebook, Instagram and even Twitter (not to mention TikTok and Pinterest) provide great opportunities...
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