Neal Schaffer's Blog, page 106

August 17, 2020

8 Tips on How to Find Instagram Influencers for Your Business

8 Tips on How to Find Instagram Influencers for Your Business

One of the most common questions I get asked from businesses is how to find Instagram influencers. If you’re hoping to take advantage of the influencer marketing trend that I write about in The Age of Influence, one of the toughest decisions is in finding which influencers to use. While drawing up a budget is...


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Published on August 17, 2020 04:15

August 13, 2020

How to Use Customer Feedback as a Driving Force for Your Marketing 

How to Use Customer Feedback as a Driving Force for Your Marketing 

Customer feedback in the form of reviews has become an extremely valuable asset for the success of your business. Encouraging and harvesting customer feedback should be an integrated part of any corporate communication strategy.  No matter if it’s positive or negative, customer feedback can be turned into a driving force for business development, content marketing,...


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Published on August 13, 2020 04:15

August 12, 2020

How to Growth Hack Your Content Marketing for Optimal ROI

Growth Hacking Content Marketing: How to Growth Hack for Optimal ROI

Are you looking for the best growth hacking strategies to maximize your content marketing effort? Are you applying the right growth hack content strategy to reach your conversion goal and acquire more leads? If you’re struggling to ramp up your content marketing campaign, this article is right for you. You will learn useful growth hacking...


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Published on August 12, 2020 04:15

August 11, 2020

August 10, 2020

8 Types of B2B Influencer Marketing for You to Consider (with 18 Examples)

When you hear the term “influencer marketing,” what do you think of? If you’re like most marketing professionals, you’ll probably immediately envision a young, attractive man or woman selling the latest cars, beauty products, or fashion. For B2C companies, this is a pretty accurate description. But did you know that influencer marketing can be leveraged...


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Published on August 10, 2020 04:15

August 6, 2020

How B2B Content Marketing Can Help You Generate Exponentially More Leads

How B2B Content Marketing Can Help You Generate Exponentially More Leads

Are you struggling with driving lead generation through your content? Or are you are struggling with selecting the right B2B content marketing strategies and implementing them?


If so, take a look at the proven B2B content marketing strategies in this post to boost your lead generation efforts.


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Published on August 06, 2020 04:15

August 5, 2020

How to Build Hype Around Your Brand with a Digital Loyalty Marketing Platform

Build Hype Around Your Brand with a Digital Loyalty Marketing Platform

As I discussed in an earlier article, good loyalty marketing converts lapsed or one-off customers into infrequent customers, and infrequent customers into frequent customers. If the motivation to climb the ladder towards a VIP customer is enticing enough, it will work. With a digital loyalty marketing platform, you can completely automate this process; essentially employing...


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Published on August 05, 2020 04:15

August 4, 2020

How to Identify Your Instagram Target Audience and Turn Them into Customers

How to Identify Your Instagram Target Audience and Create Customers

Are you attracting the right audience on Instagram? Do you know what type of content inspires them? Or what problems are they currently facing? If not, then you’ve probably learned the hard way that selling to a cold audience is EXTREMELY hard. But don’t worry. You’re not alone! We’ve come across many brand owners who have...


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Published on August 04, 2020 04:15

Identify Your Instagram Target Audience and Turn Them into Customers

How to Identify Your Instagram Target Audience and Create Customers

Are you attracting the right audience on Instagram? Do you know what type of content inspires them? Or what problems are they currently facing? If not, then you’ve probably learned the hard way that selling to a cold audience is EXTREMELY hard. But don’t worry. You’re not alone! We’ve come across many brand owners who have...


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Published on August 04, 2020 04:15

August 3, 2020

9 Indisputable Benefits of Influencer Marketing for Any Business in Any Industry

9 Indisputable Benefits of Influencer Marketing

There’s no doubt that influencer marketing is all the rage these days, even though COVID-19 is making a temporary impact on influencer marketing spend. Everywhere you look, social media personalities are pitching different products and services to their followers. However, many marketers and their clients still have questions about the importance and the specific benefits...


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Published on August 03, 2020 04:15