Neal Schaffer's Blog, page 104
October 7, 2020
How to Use a Social Media Calendar for Corporate Communication
October 2nd, 2020 A social media content calendar is the fundament of an effective social media strategy. It helps you to plan well ahead and save loads of time and brainwork when times get tough. Corporate communication calls for a hell of a lot of different communication tasks with social media just being one of...
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October 6, 2020
Personalize the Customer Experience with Loyalty Marketing
October 2nd, 2020 Are you focusing on personalizing the customer experience for your brand? You should be. When it comes to enhancing the customer experience, personalization and loyalty marketing go hand-in-hand. Whereas most types of marketing focus on customer acquisition, the very nature of loyalty marketing requires businesses to get to know their customers better...
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October 5, 2020
Why Influencer Marketing? 5 Reasons Why Influencer Marketing Should be a Critical Part of Your Digital Marketing Strategy
October 1st, 2020 There’s little question that the ongoing pandemic is a significant challenge for marketers. With so many people stuck at home or, worse, left without a job, it’s easy to feel like nobody’s buying. After all, for several months people couldn’t get to brick and mortar stores to check out your product line....
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October 1, 2020
How to Grow Your Instagram Following from 0 to 1000 Using These 6 Hacks
September 26th, 2020 Want to grow your Instagram following from zero to 1000? Then, this article is for you! Why you should use Instagram to market your business? There’s no denying that Instagram offers plenty of opportunities for startups and small businesses. With a global user base of over 1 billion active users, it’s safe...
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September 29, 2020
7 Smart and Useful Facebook Marketing Tools to Grow Your Business
September 27th, 2020 The only way to outsmart every Facebook algorithm change is to leverage Facebook marketing tools in a smart and effective way. Despite competition from visual social networks, Facebook is still the king of social media, with more than 2.7 billion monthly active users. And believe it or not its popularity continues to...
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September 28, 2020
Influencer Marketing ROI: The Ultimate Guide to Measuring It the Right Way
September 26th, 2020 One of the more difficult aspects of influencer marketing for brands is measuring ROI. After all, it’s easy to pay an influencer for something and know what those costs are. However, it can be difficult to know how much value you are getting for your money. Some metrics are easy to pin...
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September 24, 2020
10 Tips to Come Up with a Brandable Domain Name for Your Blog
September 21st, 2020 One of the most important success factors of many popular blogs is their domain name. The reason is that we create blogs for humans not search engines. The more you make it easy for your readers to retain your domain name, the more they can easily find their way to your website. Your blog’s...
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September 23, 2020
How to Create an Effective B2B Content Marketing Strategy in 8 Steps
September 21st, 2020 When a football club wins a game, you often hear the manager say that the “team stuck to the game plan.” The link between success and planning is well understood. It’s why the army does “war games” and B2B content marketing teams create a content marketing strategy. In this guide, I’ll share...
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September 22, 2020
The Ultimate Guide to Instagram Analytics and How They Can Help Your Business
September 21st, 2020 Why is understanding your Instagram analytics so important for successful Instagram marketing? Creating good content for Instagram isn’t easy – you constantly have to improve your content strategy to keep your followers’ attention. New brands emerge every day, and many of them will rely on Instagram to develop a fanbase. Since your...
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September 21, 2020
How Much Does Influencer Marketing Cost Today?
September 5th, 2020 There’s no question that influencer marketing cost is a hot topic for marketers. With organic social reach at an all-time low, and with paid social an often-expensive proposition, marketers are finding influencer marketing to be a great way to reach potential customers. Unfortunately, unlike traditional forms of advertising, it is hard to...
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