Neal Schaffer's Blog, page 107
July 27, 2020
The Top 14 LinkedIn Tools to Grow Your Business in 2020
Do a search for Twitter tools and you’ll find a plethora of apps to use, but if you do the same for LinkedIn tools, you simply don’t have the same ecosystem. Why, you ask? LinkedIn is infamous in the social media marketing industry for limiting the usage of their API for 3rd party applications to...
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July 22, 2020
How to Get Leads Since COVID-19 Killed Your Trade Show Strategy? Create a Virtual Trade Show
Due to COVID-19 shutting down most Trade Shows canceling them for the foreseeable future. Most businesses are thinking about moving to virtual event production, also known as online events. Virtual events or virtual trade show will never fully replace face to face events. There are some things you can’t do virtually; like what happens outside...
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July 21, 2020
7 Benefits of Giving Free Products to Influencers
Here we are. Ambitious 21st Century marketers in a bustling marketplace of influencers. Eager to break the internet and hit record sales with a single Instagram post, YouTube video, or TikTok skit. All you need is a collab with a few big influencers, right? That’s where influencer gifting comes in. Well, you may not...
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July 20, 2020
Instagram Link In Bio: Unlocking The Power Of A Single Link In 10 Different Ways
I’m willing to bet that at some point you’ve been scrolling through Instagram, seen a post you like, read the caption, and somewhere in it the brand or person has written “head to my Instagram link in bio for more.” Instagram is an excellent marketing tool, but like any platform it does have drawbacks. One...
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July 16, 2020
13 Content Marketing Tips to Generate Traffic
The competition for page views and click-throughs has never been higher. As businesses pivot to online activity or expand their digital offerings, more are exploring content marketing. It’s vital that your content entices your audience and drives conversions. In this guide, I’m going to share content marketing tips you can apply to increase engagement and...
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July 15, 2020
7 Simple Ways to Produce Content That Builds Trust
Hunting for first positions in Google Search isn’t enough. Of no less importance is the fact that you need to create content that builds trust and that people can rely on. Users often rely on their own intuition and knowledge to estimate content trust and relevance. Unfortunately, it becomes counterproductive with the current massive consumption...
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July 14, 2020
How to Use Facebook Messenger Bots For Business
Learning how to use Facebook Messenger bots is a great way to keep communicating with your customers, especially in consideration of the recent pandemic we are still facing. Mid March this year the world as we knew if went into shutdown, for many of us this has been the most challenging life experience, most businesses...
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July 13, 2020
Influencer Marketing Post COVID-19: New Report Reveals Drastic Changes
There’s practically no area of life that has been untouched by the global coronavirus pandemic. It has impacted daily lives and, as a result, the ways that businesses must manage their budgets depending on how they’ve been impacted. Influencer marketing post COVID-19 is no different. In social media marketing, COVID-19 has shown its effects in...
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July 10, 2020
Here’s One Content Marketing Trick for Every Step in Your Conversion Funnel
Content marketing is only effective if there’s a clear plan and a well defined goal behind it. Obviously, what can be a better goal than higher conversion rate. Here’s a step-by-step guide on how to adjust your content marketing to focus on conversion optimization: Match your content plan to each step inside your conversion funnel....
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July 9, 2020
How to Use Emotion in Your B2B Content Marketing
We instinctively think that emotion in content matters more to B2C customers than to B2B ones within the context of B2B content marketing. But there’s a surprising find in this study by the CEB and Google: B2B buyers are more attached to the brands they buy from than B2C customers. If you think about it,...
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