Neal Schaffer's Blog, page 111
May 19, 2020
How To Use Facebook Messenger Bots For Lead Generation
Before we talk about how to use Facebook Messenger bots for business in terms of lead generation, its important to first look into this question: What is the lead generation process? Lead generation is all about attracting potential customers, often adding them into a CRM or marketing automation software tool, and nurturing them in hopes...
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May 18, 2020
The 15 Best Email Marketing Tools to Consider Investing in Today
Why is investing in the best email marketing tool for your company important? I always say that you need to meet the digital user where they are, and that is either in social, search, or email. Your choice of email marketing tool is as important as to what social media marketing dashboard or SEO tool...
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May 15, 2020
Content Marketing ROI: 10 Essential Metrics to Track
Youve probably got a blog, and youre undoubtedly active on social media. You might even be actively promoting your blog through guest posting. So try and answer this question: Do you know how to measure the success of your content marketing strategy in terms of content marketing ROI? If youre not aware of your content...
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May 14, 2020
Mixed Messages: How Brands Are Tackling the COVID-19 Crisis Through Social Media
As we enter another week of lockdown, the world as we know it seems further away than ever. In the last few weeks, weve seen some incredible acts of kindness, stupidity and, downright heroism. Whilst the public adapts to a very different lifestyle, many businesses are facing huge losses and, even bankruptcy. For the brands...
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May 13, 2020
11 Tips on How to Get More Likes on Instagram Posts without Buying Them
Believe it or not, Instagram is one of the most effective marketing tools these days. According to Instagram statistics, one billion people are active on the platform, 90% of them follow at least one business, and Instagram has the best interaction rates. With over 25 million businesses on the platform, the popularity of Instagram is...
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May 12, 2020
Tips and Tricks to Build a Seamless Instagram Content Strategy
Instagram is a popular marketing tool for businesses, especially due to its high engagement rates. But it can also be a confusing social media platform. Im sure you know some accounts who get a lot of engagement regardless of what they post. And other accounts seem to go nowhere. The reality is, if you want...
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May 11, 2020
The Top 27 Tools for Blogging That Will Help You Start and Make Money from Your Blog
Lets face it: blogging isnt always easy. And in this age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and free, that we can use to maximize the impact of our quality content. Lets...
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May 8, 2020
Five Powerful Content Marketing Tactics for Crisis Management
COVID-19 has made crisis management essential for everyone. Coronavirus crisis has touched millions of lives around the world. It has also affected digital marketing in an unprecedented way: It is the first pandemic, and the first crisis of this calibre since the birth of digital marketing. This has led to an important question: What are...
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May 7, 2020
How to Give Your Blog a ‘Spring Cleaning’ with Content Auditing
Its that time of year again: spring cleaning. Time to get rid of the clutter from a closet at home or a desk drawer, but what about your website? Have you thought about cleaning it? Of course, you cant actually dust it off or shake it out on the balcony. But you can also do...
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May 6, 2020
10 Tips on How to Grow Instagram Followers Today
Having an Instagram account doesnt automatically mean that youre going to get hundreds of thousands of followers, regardless of what the Instagram statistics say. It is not easy to grow Instagram followers. In fact, growth is going to be slow. But dont be stressed yet. With these tips to grow Instagram followers, you will be...
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