Neal Schaffer's Blog, page 116
March 4, 2020
How to Utilize and Optimize Your Content Marketing for the Google People Also Ask (PAA) Box
Google is providing its users with lots of great free tools. Many of those can turn handy for marketers as well. The Google People Also Ask (PAA) feature is one of those search elements that should be used by content and search marketers. With the changes in algorithms over the years, the adaptations for social...
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March 3, 2020
5 Blog Post Ideas to Create Rock-Solid Content for Your Business Blog!
One of the questions I get so often from my corporate clients has to do with what to write about on a business blogs (blog post ideas). I think this is a serious issue to deal with because you don’t have to write about everything on your business blog. First, I want to establish the...
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March 2, 2020
The 10 Best Social Media Marketing Podcasts to Listen to in 2020
Let me tell you a true story about me and podcasting: I have had a podcast since 2013, but as I indicate in my own Episode 140, which you can listen to below, I was never a consumer of podcasts. It was a conversation with a millennial marketer at one of my clients that changed...
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February 28, 2020
The 15 Best Marketing Books to Read in 2020
As marketers, we tend to be busy people. Between social media, emails, Slack conversations, internal as well as client meetings, phone calls, webinars, conferences, and on top of that creating the latest, greatest ad campaign ever takes up a lot of time. But what about continued learning in our field? If we don’t keep track...
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February 27, 2020
7 Reasons Interactive Content is the Future of Content Marketing
Have you heard of interactive content? Do you truly understand its power and significance for the future of content marketing? We know that ‘Content is King’. Content gets people to engage with you, it can impact SEO, and the success of your business. It’s no surprise that content marketing drives digital marketing success. You’ve very...
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February 26, 2020
How to Create the Branded Content Your Customers Will Love
What is the secret to creating branded content that is relevant to your readers? If you have considered using branded content in your marketing mix, and wondering how to create it, this article is for you! In the event that you’re promoting your services or selling digital products, understanding your existing buyers and eventual customers...
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February 21, 2020
Is Your Blog In Line With Your Brand?
There’s a great analogy I’d like to share about the importance of how to brand a blog – and in doing so helping you create a successful blog. Your best mate is acting strangely. He’s speaking in a different accent. He’s wearing a tracksuit when he always wears jeans. He’s dyed his hair purple. And...
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February 20, 2020
5 Top Tips for Creating a Powerful Video Content Strategy
65% of people are visual learners. If you don’t create content that appeals to this massive chunk of your audience, you will miss out on engagement, traffic and sales. One way to attract visual learners is by creating videos. That’s why a video content strategy is critical to your marketing. Many people shy away from...
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February 19, 2020
How to Repurpose Your Winning Content for Video Marketing
Let’s talk about your video marketing content. One of the challenges that many businesses face is sourcing material for their videos. What do you talk about? Where do you get your ideas? Let’s face it, not all of us are creative geniuses and writing a marketing video script can be intimidating. The good news is...
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February 18, 2020
7 Fatal Social Media Mistakes in Corporate Communications
Social Media have long since established themselves as valuable platforms for corporate communication. Whether traditional businesses or startups, hardly any business can afford to skip social media because this is the place where your customers are. Social media has changed the way we make business and communicate with each other. And social media provide new...
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