Neal Schaffer's Blog, page 109
June 17, 2020
How to Make a Video for Your Business in a COVID-19 World
You still need to be in front of your prospects and customers during the coronavirus crisis. We’ve discussed some corporate communication strategies for how brands are responding as well as some examples of how brands are tackling the COVID-19 crisis. Face-to-face meetings are an important part of the sales process. COVID-19 has made face to...
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June 16, 2020
4 Effective Ways to Use Customer Testimonials in Your Content to Increase Conversion
Customer testimonials, such as case study are stable marketing content tools that many marketers are not utilizing. But when you examine the effectiveness of customer reviews, you realize that they should be part of your content marketing toolbox. However, if you’re aware of their potentials, how are you utilizing these marketing resources? Do you want...
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June 15, 2020
The Top 15 Pinterest Tools You Need to be Successful on Pinterest
Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Even a few short years ago, Pinterest was a relatively unknown social media network. Why? Because it had a niche: young women with disposable income. It wasn’t until recently that the men started signing up in large numbers. Maybe that isn’t...
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June 11, 2020
10 Instagram Marketing Strategies To Make You 6 Figures
Want to learn how to make a living off of Instagram? Then, you need to start posting with a strategy. You may be thinking: “What are the best strategies to make 6 figures on Instagram?” and “What do you need to get started?” The answer? Everyone can make money on Instagram. Whether you’re a teenager,...
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June 10, 2020
5 Ways to Improve Customer Loyalty Marketing with Social Media
Customer loyalty marketing is more important today than ever. Given the current global situation, many businesses are rethinking or reinvesting in their social media marketing strategies, as they make the shift from brick-and-mortar to digital. There are a few other things that have never been more important: customer retention and brand loyalty. As discussed in...
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June 9, 2020
Storytelling for Marketing: Fairytale or Frog?
I’m going to tell you a magical story about storytelling. Are you sitting comfortably? Once upon a time, there was an extremely confused and frustrated brand. They were creating valuable blog posts, but no readers ever showed up. They were sending out carefully crafted emails, but no customers ever clicked through. They were even putting...
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June 8, 2020
The 16 Leading Podcasting Tools to Help You Start or Grow Your Podcast
All of the podcasting statistics point to the continued growth in the industry. More and more businesses and entrepreneurs are launching podcasts. Whether you are planning a new podcast or want to grow your current one, I created this list to both simplify the selection process for you but also to let you know of...
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June 5, 2020
How to Improve Your Branded Content Marketing with SEO-Friendly Content
Branded content marketing is the practice of marketing by creating content that bolsters or boosts a particular brand. A key part of this marketing exercise is to make your content visible which means it needs to be user friendly but also SEO-friendly content. Discover the critical elements in creating such content.
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June 4, 2020
A Practical Guide on How to Reward Influencers
A Practical Guide on How to Reward Influencers appeared first on NealSchaffer.com
June 3, 2020
Tips for Effectively Retargeting Customers Using Instagram
You might know how to retarget your customer on Facebook, but do you understand the best practices for Instagram retargeting? Among the top frustrations for online marketers is losing potential customers amidst the purchase funnel. The internet is undoubtedly a distracting place, and potential customers visiting your site may leave items in their carts. This...
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