Neal Schaffer's Blog, page 103
October 26, 2020
The 2 Main Types of Influencers You Need to Know for Effective Influencer Marketing
October 18th, 2020 When I was writing The Age of Influence, I realized that there had to be a different way of categorizing the types of influencers that existed other than mere followers. More followers doesn’t simply equate to larger influence. That’s why I created a new way of categorizing influencers that I’d like to...
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October 22, 2020
The Best 15 Twitter Tools for Marketing
October 20th, 2020 For many years Twitter has been an excellent tool for marketers. After all, it’s older than many of the other networks. But more importantly, Twitter is one of those places where people all over the world can broadcast their thoughts in a manner that’s largely uncensored. Sure, there are trust and safety...
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October 21, 2020
How to Sell B2B Products and Services with B2B Marketing Videos
October 20th, 2020 B2B marketing videos just might be the key to your digital marketing success, especially if you have neglected them as part of your B2B marketing strategy. B2B companies are late to the table when it comes to using video as a selling tool. B2B companies have sold their product the same way...
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October 20, 2020
A Guide to the 5 Categories of Key Blogging Tools You Need (with 7 Recommended Tools)
October 16th, 2020 Here’s an analogy to understand why you need the best blogging tools to get the job done. You’re battling with putting together an IKEA wardrobe. It’s a hard slog. You forgot a vital screw and had to start from scratch. Then you lost the Allen key and had to hunt another one...
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October 19, 2020
How Much Should I Pay an Influencer? Testing Out 9 Instagram Influencer Calculators
October 18th, 2020 Is influencer marketing pricing as easy as simply finding your influencer and using an Instagram influencer calculator to calculate how much you should pay them? If only influencer marketing was that simple! Nobody questions the value of influencer marketing these days. After all, this successor to celebrity endorsements and user reviews has...
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October 15, 2020
5 Reasons Why TikTok Marketing Is The Hottest Social Media Trend For Businesses Today
October 14th, 2020 Is your business still on the sidelines about investing in TikTok marketing? If you’ve turned on the news recently, you’ve probably heard of TikTok and TikTok for Business. Indeed, the app is so popular that it has been making waves not only in the cultural sphere but in the political world as...
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October 14, 2020
Brand Storytelling: How to Tell Stories That Will Increase Conversions
October 9th, 2020 Are you using brand storytelling in your content marketing strategy to wow your readers? If you’re not, you are missing out on a fantastic conversion driver. Why? Because content marketing storytelling is a sustainable way to connect deeply with your audience persona and build long-term relationships with your readers. It means using...
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October 13, 2020
Five Types of Video Content Marketing That Will Boost B2B Conversions
Video content marketing has been proven to be effective to engage audiences. However, creating the right types of video content is still a challenge.
Discover proven ways to successfully leverage this strategy.
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October 12, 2020
How to Create an Influencer Marketing Strategy That Delivers High ROI
October 1st, 2020 As I’ve said before, influencer marketing presents some unique challenges in terms of ROI. After all, the cost structure for this area of marketing is a little bit harder to define. Plus, the actual payoff of an influencer campaign is harder to quantify than it is for many other marketing options. However,...
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October 8, 2020
7 Reasons Why Brands Fail with Influencer Marketing
October 2nd, 2020 Why brands fail often with influencer marketing? Let me count the ways… You see, it all starts on a high note. All the enthusiasm around working with influencers pulls you in like a magnet. You’re sold onto the idea of sponsored posts and lots of sales. But somehow your wonderful plans go...
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