Because influencer marketing is such a new medium, many of us aren’t quite sure how to go about it. While I and many other marketers have spilled a lot of ink on the more creative how-tos of influencer marketing, legalities aren’t talked about nearly as much. However, legal issues are just as important with influencer marketing as they are with everything else. The difference is that there’s less standardization, both in terms of what is produced, how much is paid for it, and many other details....
Published on April 19, 2021 04:15