11 Best Practices for Successful B2B Email Marketing in 2021

Most of us are familiar with B2C email marketing. This is especially true if you shop online, because the websites often ask to send emails when an order is placed. Sometimes they’ll even collect emails without an order, usually in exchange for a coupon. After that, you’ll get announcements about every sale, promotion, and product launch that they have. You’ll also see a limited number of newsletters in B2C email marketing, especially with nonprofits. However, these days B2B businesses are also ...