3 Key Influencer Strategies Based on Your B2C or B2B Target Audience

People trust their peers and people they look up to much more than big brands and marketing gimmicks. That’s the reason the number of influencers is increasing and influencer marketing is gaining more momentum.  For a successful influencer strategy and to successfully recommend services or products to your audience, you have to first clearly establish who exactly is your target audience. Your content format, promotional channels, target demographics and interests are going to be very different c...