One of the challenges we marketers face is legal compliance, and the influencer marketing industry is no different. While it used to be that “snake oil” salesmen once roamed the free for all of unregulated advertising, this is no longer allowed. Nowadays, we have to worry about various consumer protection laws and agencies. In the...
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FTC Influencer Guidelines: What You Need to Know Today appeared first on NealSchaffer.com
Published on November 09, 2020 04:15